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  1. Three demand generation focus areas you need to know

    set appropriate content and production goals, and ensure you don't miss out on any related ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Why you need emotional marketing in 2022

    is successful and some isn’t, such is the relatively ‘experimental’ nature of marketing. Given that we ...

    David Rowlands - 20/01/2022 - 08:51

  3. How to bridge the sales and marketing alignment gap – once and for all

    relate to two things: insufficient focus on revenue generation and unviable or unqualified leads. ...

    John Cheney - 17/01/2022 - 10:01

  4. How and why marketing must drive sustainability

    your sustainability goals in a clear, relatable and jargon free way. Don’t be shy. Tell your story, ...

    David Rowlands - 11/01/2022 - 08:47

  5. News: Mitie has announced the appointment of its new CMO, Maria Winn

    and passionate champion of issues relating to diversity and inclusion.  Phil Bentley, CEO, Mitie, said: “We ...

    David Rowlands - 09/12/2021 - 12:33

  6. The big lie of thought leadership in B2B

    for an automotive client (see below), we can see the relative influence of thought leaders discussing electric ... – not just through the audience, but over time. If effectively configured, even relatively modest paid ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Why your competitors are creating content in clusters (and why you should too)

    related to the main topic of your pillar page. Topic clusters should work together to give your audience ... topic clusters come in. By clustering your content and creating strong, clear links between related ...

    Kerrie Malone - 06/12/2021 - 09:28

  8. The B2B Marketing Awards 2021: Check out who won big

    by Emarsys. Best public relations campaign. ‘Rescuing retail’ for Go Instore, by Champion Communications. Best ...

    David Rowlands - 01/12/2021 - 16:29

  9. The tautology of marketing operations job titles

    management Sometimes finding itself the poor relation to more high-profile aspects of MOps, process ... in relation to marketing seems a little old fashioned or redolent of old-school media agencies. I remember ...

    Simon Daniels - 03/12/2021 - 08:47

  10. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    with Wipro’s new Europe CMO and Propolis member, Bonnie Pelosi, on developing customer relations ... of a global pandemic. Making customer relations the heart of your approach Client relations take centre stage ... Bonnie Pelosi, on developing customer relations, the importance of talent, a $1 billion cloud investment, ...

    Lucy Gillman - 01/10/2021 - 09:45

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