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  1. Christelle Fraysse on the importance of a solid CRM system

    it. Analysis of CRM data has also indicated parts of a sales process that require additional ...

    David Rowlands - 16/12/2021 - 12:19

  2. Everything you need to know to create a high-converting B2B product page design

    measure and test your product pages.  Keep track of key performance indicators like time spent on a page, ... be downloading a report or filling in a form- it’s a good indicator of how successful your page is in convincing ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. The big lie of thought leadership in B2B

    of the bubble indicates accessibility.  A data-driven, differentiated stakeholder view like this allows us ...

    Philip Trippenbach - 07/12/2021 - 09:12

  4. How to approach your ABX strategy

    of the game: within your CRM, do you want checkboxes to indicate target accounts? If you’re tiering your ... recommends continuing to identify specific activities that indicate that you’re going to focus on them ...

    David Rowlands - 10/11/2021 - 10:57

  5. News: durhamlane and Cyance launch new report

    This indicates that there is a big opportunity for B2B sales and marketers who have the ability to execute timely ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  6. It’s easy to judge, right?

    an award if it does not give me an indication of its impact on the business? You might have had a good ...

    Matt Garisch - 15/09/2021 - 09:41

  7. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

    officer might indicate a dominant personality trait and advise sellers to make the point quickly ... “For example, a report for a chief strategy officer might indicate a dominant personality trait ...

    Kavita Singh - 20/07/2021 - 14:27

  8. 6 crucial KPIs to measure in B2B marketing

    performance indicators to help navigate the complexities faced by the modern B2B marketer. Data, what’s ... Acquisition (CPA) – Following on from traffic to leads, CPA is also known as cost per lead and indicates which ... – In a similar way that CPA does, campaign ROI indicates what is working and what isn’t. Put simply, the higher ...

    Mercè Cozens - 06/04/2021 - 13:25

  9. Overcoming the growing mental health crisis in marketing

    these indicate that several pressure points are looming, and that it may take some time for marketers to regain ... 74% have changed their approach to customer content. Finding like these indicate that several pressure ...

    Paige O'Neill - 02/06/2021 - 14:04

  10. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    Hubspot, Marketo can help show a real focus on long-term campaign results, indicating to company managers ...

    Jamie Kightley - 04/06/2021 - 15:15


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