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  1. Relieve the pain and you might close the sale.

    To address these painpoints, TELUS created the Small ...

  2. them, in their pyjamas. (Honestly, when I host the national Copywriting Conference, I’m just relieved ...

  3. their customers’ challenges. Think about their pain points, and aim to be the pain reliever and the value creator. ...

  4. to relieve marketers of the resource burden that comes with tier one and two approaches, enabling ...

  5. and not just using ‘blah blah blah’. I was also hugely relieved that Twitter didn’t exist back then! We all do ...

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