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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   a little more detail how we cracked the problem, in spite of ourselves.  It remains the clearest, most ... and fully differentiated vs. a complicated and still highly competitive landscape. The products remain ... that we proposed remain in use to this day. We recommended the same five day workshop format, this time ...

   Sue Mizera - 09/03/2023 - 11:16

2. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   However, I couldn’t reveal the winner, because the scores and the overall verdict had remained confidential ...

   Joel Harrison - 15/12/2022 - 14:06

3. Senior marketing researcher

   Right from the start, we had a clear mission that remains as strong and clear today: to provide ...

   Jennie Barrick - 01/12/2022 - 09:19

4. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   the acquiree, use evidence and build cases to demonstrate why your approach remains valid, and shouldn’t be side ...

   Joel Harrison - 21/11/2022 - 10:29

5. Why marketing operations is the foundation of a successful modern marketing team

   According to the 2022 MarTech Salary and Career study, spreadsheets remain the number one application ...

   Harriet Durnfor... - 14/11/2022 - 11:17

6. Online marketplaces – Threat or opportunity for B2B vendors?

   of their current reach. Play to your strengths Key to capturing some of this remaining market will not only ...

   Kieron McCann - 24/10/2022 - 09:46

7. Editor

   for B2B marketers across the globe. Right from the start, we had a clear mission that remains as strong ...

   Jennie Barrick - 21/09/2022 - 13:09

8. Analyst

   marketers across the globe. Right from the start, we had a clear mission that remains as strong and clear ...

   Jennie Barrick - 21/09/2022 - 13:08

9. Senior market researcher

   that remains as strong and clear today: to provide marketers at business brands with the tools, insight ...

   Jennie Barrick - 21/09/2022 - 13:07

10. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    However, all too often data remains siloed away in multiple platforms, meaning organisations are failing ...

    Susan McKay - 12/09/2022 - 08:36

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