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  1. The importance of brand personality in B2B – and how to find yours

    'soft' or 'touchy-feely' a concept for many B2B companies; something too far removed or irrelevant ... companies; something too far removed or irrelevant to the technology, chemistry or engineering that drives ...

    Sue Mizera - 11/09/2019 - 09:50

  2. How to leave a legacy

    necessarily briefed them well. So when I came in I removed a couple of them but retained the one ...

    Kavita Singh - 02/10/2019 - 15:14

  3. From slow tech to fast tech – O2’s martech revolution

    never remove the need for creativity and creative marketers We will always need agencies for creative ...

    Joel Harrison - 07/08/2018 - 10:48

  4. 5 benefits of automation for business marketers

    and creating ad campaigns.  Many detractors feel automation removes the human touch and makes businesses more ... to multiply your reach up to 100 times your current client base without extra effort of expense.  By removing ...

    Sam Bocetta - 01/08/2019 - 11:29

  5. Former IBM marketing platform relaunches as Acoustic

    understanding of their customers. Acoustic’s AI-powered products are designed to remove friction and deliver ...

    Rebecca Ley - 16/07/2019 - 09:37

  6. A special relationship: Mx + Bray Leino set the bar for agency collaboration

    Simplicity. All the complexity of a holding company is removed, along with hierarchy of approval of work, ...

    Rebecca Ley - 20/08/2019 - 15:03

  7. 4 ingenious ways to break down organisational silos

    caffeine, Michael King finds out what B2B big hitters are doing to remove progress-hampering silos from ...

    Michael King - 23/03/2017 - 16:39

  8. Owned social networks: The new brand engagement model

    These are just the starting points – there’s a range of other reasons to remove the “middle network” and create ...

    Greg Consiglio - 11/07/2019 - 09:41

  9. Why finance and PR add up to a match made in heaven

    of any good CMO’s role. Far from being poles apart, the worlds of PR and finance are not so far removed ...

    Heather Power - 20/06/2019 - 15:03

  10. 5 event formats that put networking at the heart of the audience experience

    feel helping to remove barriers and encourage more honest open interactions. Robust branded cardboard ...

    Jez Paxman - 21/06/2019 - 11:23

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