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  1. The Tinder effect: how a social app traded precision for mass appeal

    is to get a friendly touch in… not a stern winnowing.   Look to remove that fraction of a penny of cost Many ... for that bit of effort that may result in an abandonment and remove it.   Learn the principles of gamification ...

    Chloe Basterfield - 16/12/2014 - 11:21

  2. Why marketing’s not yet ready for real AI

    self-fulfilling, removing the unpredictable human element of customer behaviour? In Luca’s view, maybe so. “The ...

    Rebecca Ley - 02/11/2018 - 10:00

  3. Awards case study: Why Avios' decision to sprinkle a little magic on its direct mail led to a 58% response rate

    also removes a number of the cards – in this case symbols representing elements of the Avios ...

    Paul Snell - 22/11/2018 - 22:30

  4. Awards case study: How Vodafone turned the shock of expensive bills into a positive experience

    minutes, roaming) to remove the risk of astronomic bills. The bill shock campaign drives digital ...

    Molly Raycraft - 22/11/2018 - 12:55

  5. ABM: A tale of two halves

    and furnish marketers with rich customer data, machine learning algorithms to remove the guess work when ...

    Molly Raycraft - 25/10/2018 - 11:13 - 1 comment

  6. The 4 brand lessons we can learn from 19 topless northern men

    anytime soon. They were about as far removed from the Diet-Coke-TV-advert variety of topless men as you ...

    Brian Macreadie - 31/10/2018 - 13:11

  7. 6 ways to supersize your marketing to small businesses

    – a genuine SME offering means adding stuff, not removing it. Name your product wisely – for some ‘Version ...

    Chris Wilson - 17/10/2018 - 09:30

  8. Q&A with Shane Redding: Why B2B companies are no longer in control of what the customer wants

    to big company guidelines, it’s very removed from a typical day in an SME. Earnest brought its Think ...

    Molly Raycraft - 29/08/2018 - 10:34

  9. Being successful post-GDPR: 9 steps

    to keep it green or at least on the green side, it gets fed every three months to remove the moss and keep ...

    Andy Grant - 17/07/2018 - 15:03 - 1 comment

  10. Can B2B marketing tackle gender bias in leadership?

    it wanted to remove subjectivity by uncovering sexist comments as symptoms of limited business thinking. ...

    Molly Raycraft - 13/08/2018 - 14:27

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