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  1. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    on this foundation is a clear message and structure that’s easy to understand – an especially crucial element when ... structures and approaches, helping writers to evaluate work from a position of “does this work or not rather ...

    Lucy Gillman - 01/10/2021 - 14:20

  2. Inside sales

    generous commission  structure Job Description A little bit about what we do… We are the leading ... you over the 3 month period. A competitive commission structure is in place to reward your success. ...

    Jennie Barrick - 28/06/2021 - 13:55

  3. News: Kingpin and The Marketing Practice join forces

    positions align to the Kingpin ambitions, however in a much more accelerated and structured manner. That’s ...

    David Rowlands - 09/09/2021 - 10:52

  4. How to make good content that will improve your SEO

    crawlability and content structure for hidden clues as to its success. And yes – whilst these are relevant ... idea to old school SEO-ers (surely, linking out will just bleed authority??) but actually, structured ...

    Charlotte Hartley - 24/08/2021 - 14:56

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    is “sticky.” It builds lasting memory structures in the minds of future buyers for when they focus on buying.  ...

    Sue Mizera - 01/12/2021 - 10:47

  6. How to authentically represent Pride in B2B

    and what Pride means to me. Rules, structures and formality don’t sit well with Queer culture. Pride is all ... an inherent culture clash between the corporate world of B2B, and what Pride means to me. Rules, structures ...

    Matt Harper - 09/07/2021 - 17:35

  7. Tips for flexible working: Adapting to the return to the office

    that hosts really need to consider looking at behaviours at meetings. Should they structure them differently? ... for support, how their projects are going, and, in terms of how work is structured, there is a big ask ... on their prioritisation and how they structure the work. There's a lot of tools and systems to use, but I think ...

    Kavita Singh - 25/05/2021 - 10:26

  8. Improve your martech stack through a strategic approach

    this scenario has been exacerbated by a renowned and often celebrated churn in marketing executive positions, ... believing their solution prescriptions.  If anything, this scenario has been exacerbated by a renowned ...

    Kavita Singh - 27/08/2020 - 11:27

  9. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    a consistent global brand for your organisation, and a lot of it probably depends on legacy structures and how ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  10. How neuroscience affects CX in B2B marketing

    data on how clients are responding. There is also a neuroscience structured interview to help reduce ...

    Lucy Gillman - 05/10/2021 - 10:24


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