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  1. Online marketplaces – Threat or opportunity for B2B vendors?

    with 3 out of 4 B2B buyers expecting to shop through Amazon Business in the future. As a business looking ...

    Kieron McCann - 24/10/2022 - 09:46

  2. Digital vs. print marketing: A bright and measurable future together

    compared to other media, such as email reminders. For example, if a consumer was shopping online ...

    Joe Courts - 03/08/2022 - 12:55

  3. People or personas? What B2B marketing can learn from B2C

    and toothpaste is bought in bulk by a wholesaler to sell to corner shops or a hotel chain. So, there must ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  4. Under the hood of Amex’s success with small businesses

    with the mainstream- the mom and pop shops – those local, family run businesses,” Clayton develops. “When we looked ...

    David Rowlands - 10/08/2022 - 10:13

  5. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    in their work-from-home world. Not only had their office space changed dramatically, but the way their audience shopped ... eye-catching way. The idea of the “unboxing moment” fit perfectly. Online shopping has always created ... as a result of:  Covid-19 shifted consumer shopping behavior to e-commerce. In response, advertisers sought ...

    David Rowlands - 14/06/2022 - 09:33

  6. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    to the nation.  Iris Worldwide’s vibrant campaign brought that feel-good feeling back to shopping, championing ... and using PayPal touch-free payments in seconds.  From barber shops to dog groomers, street food vendors ... to cafes, and corner shops to national chains, that’s how one little code reinvented payments and ultimately ...

    David Rowlands - 14/06/2022 - 11:26

  7. The Great Acceleration

    Think ecosystem vs. routes to market The future shopping and buying behaviours of SMBs are driven ... SMBs will gain, and demand, more control on how, where, and when they shop and buy from companies. ... pre-pandemic but is another trend that has been accelerated.  SMBs value shopping, buying and owning ...

    Dan Gliatta - 24/03/2022 - 11:36

  8. What you need to know to turn B2B marketplaces into your number one marketing tool

    where every second tyre in your country is sold via your B2B online marketplace and connected shop ...

    Alexander Graf - 06/04/2022 - 12:56

  9. A linguistic exploration of the name Propolis

    repair or plug crevices In their hives on behalf of their communities.  Some sources even claim ...

    Sue Mizera - 15/12/2021 - 09:24

  10. How and why marketing must drive sustainability

    taking CO2 out of the atmosphere to help repair and regenerate our planet. We are also reviewing our ...

    David Rowlands - 11/01/2022 - 08:47

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