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  1. Five questions to help pinpoint your brand identity

    Or simple sentences? Consider what your customer needs when they land in your shop window and you can’t go ...

    Charlotte Hartley - 23/09/2021 - 11:08

  2. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    ensuring a personalised shopping experience. Since the new site was launched, year-on-year traffic ...

    David Rowlands - 06/08/2021 - 10:28

  3. How and why your marketing messages should change during Coronavirus

    in Finland, is giving away its national advertising space to struggling SMEs such as car repair shops ...

    Kavita Singh - 23/03/2020 - 12:21

  4. News: Demandbase announces acquisition of InsideView and DemandMatrix and launches Demandbase Data Cloud and Sales Intelligence Cloud

    With these acquisitions, Demandbase now offers a complete “one-stop-shop” for quality data across the five key components ... a complete “one-stop-shop” for quality data across the five key components required for B2B go-to-market ...

    Kavita Singh - 05/05/2021 - 16:00

  5. Marketing myopia too close for comfort?

    way to cheap flights, bricks and mortar shops and monolithic headquarters now appear largesse. ... A simple shock to traditional shopping patterns and social distancing pushed many stores ... In the same way that sea travel and the railways gave way to cheap flights, bricks and mortar shops ...

    Mercè Cozens - 16/03/2021 - 14:18

  6. Small business of the month: Your Bike Shed, York

    to Martin Harman from Your Bike Shed in York – a fusion between a bicycle café, coffee shop and repair ...

    Alex Clarke - 15/02/2018 - 10:52 - 1 comment

  7. Transformation through messaging and engagement: An interview with Gary Hurry

    in underlying consumer behaviour, such as online shopping, the evolution of discount retailers, the drive ...

    David Rowlands - 31/08/2021 - 09:37

  8. How to create a more cohesive content strategy

    fantastic.’ Think about the purpose before you go shopping.” From the brief, you can start to devise ...

    Kavita Singh - 21/04/2021 - 11:46

  9. 6 ways to maximise your team output

    shop. However, one silver lining to the cloudiness of 2020 is these teams now have an opportunity ...

    Jack Mann - 10/12/2020 - 11:27

  10. 4 tips for tackling data and insight in your ABM programme

    says: “There’s a lot of tech out there, but, as always, it’s like a kid in a candy shop; there’s all ...

    Kavita Singh - 09/07/2021 - 15:49

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