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News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research
Creativity important across the whole business, but better collaboration required With creativity spanning ...
David Rowlands - 25/01/2022 - 12:33
into “the conveyor belt of endlessly trying to add new things that aren’t necessarily required ... .” Understanding your customers’ needs and requirements- the keys to nailing personalisation Simon refutes the view ...
David Rowlands - 25/01/2022 - 08:55
B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?
They are typically 'big ticket items' aimed at a small group of purchasers/decision makers but require ... and difficult to learn or understand, often requiring bespoke training and production of lots of technical ...
Sue Mizera - 28/01/2022 - 15:55
of employees who can join or simply have more of them- the latter requires more effort and doesn’t necessarily ...
David Rowlands - 27/01/2022 - 11:33
when they want it. As the world around us changes, and the requirements of our customers and audience ...
David Rowlands - 26/01/2022 - 10:41
personalised experience that respects their right to privacy. These changes require brands to remain customer ...
Sam Holding - 26/01/2022 - 10:07
and trust over a long period of time. Intent-fuelled demand generation or ABM requires laser targeting ...
Jon Clarke - 24/01/2022 - 10:22