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  1. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    Creativity important across the whole business, but better collaboration required  With creativity spanning ...

    David Rowlands - 25/01/2022 - 12:33

  2. Simon Daniels on the MOPs dos and don’t for 2022

    into “the conveyor belt of endlessly trying to add new things that aren’t necessarily required ... .” Understanding your customers’ needs and requirements- the keys to nailing personalisation Simon refutes the view ...

    David Rowlands - 25/01/2022 - 08:55

  3. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    They are typically 'big ticket items' aimed at a small group of purchasers/decision makers but require ... and difficult to learn or understand, often requiring bespoke training and production of lots of technical ...

    Sue Mizera - 28/01/2022 - 15:55

  4. How to best manage an international team

    of employees who can join or simply have more of them- the latter requires more effort and doesn’t necessarily ...

    David Rowlands - 27/01/2022 - 11:33

  5. News: B2B Marketing appoints new managing director, Richard O’Connor

    when they want it. As the world around us changes, and the requirements of our customers and audience ...

    David Rowlands - 26/01/2022 - 10:41

  6. Why increased customer privacy provides an opportunity for marketers

    personalised experience that respects their right to privacy. These changes require brands to remain customer ...

    Sam Holding - 26/01/2022 - 10:07

  7. Much like comedy, good B2B marketing comes down to timing

    and trust over a long period of time. Intent-fuelled demand generation or ABM requires laser targeting ...

    Jon Clarke - 24/01/2022 - 10:22

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