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  1. Five ways AI impacts demand generation

    they require. Here are a few ways you can use AI to improve your lead generation: Adaptive content hubs: ... collected information. As we discussed above, high-quality data is required for segmentation, scoring leads, ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Eight areas that marketing need to focus on to future-proof their 2022

    skills required to execute.  5. Brand, emotion and future buyer targeting  I love the work LinkedIn ...

    Kate Cox - 10/01/2022 - 15:16

  3. Your US Agencies Report registration

    registration form. You'll need to complete the form and provide all the details we require for your entry ...

    Cliff_1 Guy - 06/01/2022 - 12:36

  4. What’s in store for B2B marketing in 2022?

    faced the last two years. 2022 will be the time to consolidate and build the capabilities required ... an organisational perspective, this requires teams across regions and departments to share data in order to build ... desperate times require new approaches and make change happen quickly. Look at how the Second World War ...

    David Rowlands - 07/01/2022 - 15:27

  5. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    is a chance to improve the process. The B2B cycle is long and complex and making it simpler would require ...

    Richard Conn - 07/01/2022 - 12:30

  6. Five predictions on data changes to future-proof your 2022

    are recognising the benefits of a personalised and targeted approach in their campaigns. We now have the required ...

    Jon Clarke - 20/12/2021 - 12:01

  7. Establishing the right goals in 2022 for small businesses

    scope of the infrastructure required to deliver on that demand. 2. Challenge your assumptions of what’s ...

    Rebecca Grimes - 20/12/2021 - 12:14

  8. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    for all those skills and so when looking to hire, we tend to be clear on what the requirement is. LG: ... on a team-by-team basis. A basic level of understanding and knowledge is required in order to stay ahead of change ...

    David Rowlands - 17/12/2021 - 15:04

  9. Christelle Fraysse on the importance of a solid CRM system

    and make required changes to marketing and sales campaigns that are visible to all – a more streamlined ... alignment; it requires a common language, mutual KPIs, and a willingness to collaborate. In order to bridge ... tech is required, businesses need to ensure it is tightly integrated. LG: It’s no secret that during ...

    David Rowlands - 16/12/2021 - 12:19

  10. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    From an in-house perspective, Paul states that ABX needs not only buy-in from the top, but requires ...

    David Rowlands - 10/12/2021 - 11:46

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