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  1. Marketing automation implementation- where to begin?

    a new marketing automation tool successfully is not a quick task. It requires careful planning, ... and attention it requires to work in the long run. I say the long run because the way an automation platform ... platforms will have slightly different requirements when it comes to implementation. Your setup can also ...

    Tom Ryan - 14/10/2021 - 15:23

  2. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    The board will not be interested in nitty-gritty details or – worse – complicated excuses. What’s required ...

    Daniela fernandes - 23/11/2021 - 15:20

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    of people and the skills required in marketing to fully leverage it. A one-to-one approach for a business ... we know how many inquiries we need, we can then forecast activity by channel, the budget required ... virtually whereas an industry-wide conference may require breakout sessions, time for networking and lunch ...

    David Rowlands - 19/11/2021 - 10:26

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ... research would require an equal and prior exploration of the context or environment in which the brand ... such as those we have applied, will be required of future studies. For example, research designed to study ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    require customer initiative.  And whereas UGC shouldn’t be a practice that requires all that much monetary ...

    John Allen - 17/11/2021 - 08:39

  6. Four tips and tricks to think differently about content management and improve digital experiences

    is becoming harder.  This is causing businesses to juggle the large number of assets required to fulfil ...

    Kieron McCann - 10/11/2021 - 14:59

  7. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    and relationships take time to build and require repeated positive experiences. It is clear that business marketing ...

    Andrew Mildren - 02/11/2021 - 15:10

  8. Agile marketing can be your enabler of opportunity

    This requires breaking work down into goals and completing them within a limited time- what’s known as a sprint. ...

    Steven Cozens - 12/10/2021 - 10:45

  9. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    brand equity. A move like this would require more research, Matt suggests, but does profess that Omobono ...

    Lucy Gillman - 08/10/2021 - 10:04

  10. Improving ecommerce efficiency with product information management workflows

    listings, as well as satisfying the requirement for a faultless omnichannel customer experience. 4. ...

    Nate Holmes - 04/10/2021 - 17:32


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