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  1. Agile marketing can be your enabler of opportunity

    This requires breaking work down into goals and completing them within a limited time- what’s known as a sprint. ...

    Steven Cozens - 12/10/2021 - 10:45

  2. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    brand equity. A move like this would require more research, Matt suggests, but does profess that Omobono ...

    Lucy Gillman - 08/10/2021 - 10:04

  3. Improving ecommerce efficiency with product information management workflows

    listings, as well as satisfying the requirement for a faultless omnichannel customer experience. 4. ...

    Nate Holmes - 04/10/2021 - 17:32

  4. Why you need to take the next step in your relationship (with HR)

    greenhouse gas emissions by 2050, as legislated by the UK government. Changing requirements = changing ...

    David Rowlands - 09/09/2021 - 08:59

  5. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    Achieving it requires a prescriptive approach to positive behavior change and skill development,” said Jake ...

    Lucy Gillman - 01/10/2021 - 12:37

  6. How to unleash your creativity in strategic ABM

    requires lots of things: insight, sales and marketing alignment, and personalisation to name a few. But there’s ... doesn’t just mean designing a nice logo or personalised advert. World-class ABM requires creativity behind ...

    Francesca Davis - 27/09/2021 - 12:50

  7. B2B Marketing privacy policy

    requirements (if you’re attending one of our events) (And we’ll collect and store data on the transactions ... and according to the requirements of the GDPR. We specify this in our contracts with all our content partners. ... are required to process such information based on instructions from B2B Marketing and in accordance ...

    a12admin a12 - 30/09/2021 - 16:14

  8. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    maintains, a simple one-size-fits-all approach, rather one requiring adaptation to suit each country’s ...

    Lucy Gillman - 01/10/2021 - 09:45

  9. The must-have skills marketing teams need for automation success

    as effective as the person, or team, managing it. It’s not a silver bullet and still requires strategic ... self-guide and explore automation tools without requiring constant assistance. 3. Data analytics According ... in the long-run, there is still a good deal of effort required in the beginning to implement planned activity. ...

    Tom Ryan - 28/09/2021 - 16:26

  10. Marketing process improvement isn’t just for the tough times

    shift is required. If you are the only team looking at process improvement, it probably is going ...

    Steven Cozens - 29/09/2021 - 09:55


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