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  1. What is a customer data platform and how does it fit into B2B?

    on one set of data and, let’s face it, there are a lot of things marketers want to do that require data ... that finds themselves struggling or has a requirement to obtain data from multiple places is going to find ...

    David Rowlands - 08/06/2021 - 10:06

  2. Challenging times for marketing leaders

    required. Repeated surveys and workforce confidence indices point to a lack of confidence in careers ... off every PO or even changing their LinkedIn status to ‘available to work’. This landscape requires ... their place, B2B is a different animal with longer purchasing cycles and larger purchases. The skills required ...

    Mercè Cozens - 16/11/2020 - 10:08

  3. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    on their shoulders’ through an overnight growth in responsibilities and required agility in the US well over 90% ... in responsibilities and required agility in the US well over  90% of CIOs  are now working closely with their CMO ...

    Jamie Kightley - 04/06/2021 - 15:15

  4. Awards case study: Learn how Publicis Sapient won out for ‘Best brand initiative’

    in their ability to compete. Aggressive growth strategy aimed at the most sophisticated buyers required clarity ... of message and hyper-focus. There was a huge opportunity to capture DBT market space, requiring a strong ... growth strategy aimed at the most sophisticated buyers required clarity of message and hyper-focus. ...

    Kavita Singh - 02/06/2021 - 14:28

  5. News: B2B Marketing Elevation Awards 2021 winners announced!

    has the knowledge and capability to work within legal and brand requirements, Retina is a great ...

    David Rowlands - 02/06/2021 - 22:02

  6. Awards case study: Find out how Gravity Global nabbed multiple awards this year at our Elevation Awards

    The lion creative required bravery because never before had we attempted to paint an entire aircraft ...

    Kavita Singh - 02/06/2021 - 13:50

  7. Awards case study: Find out how Nelson Schmidt won the award for ‘Best SME-targeted campaign’

    livestream, podcast and blog content that was required to launch this content-rich hub. The site contained: ...

    Kavita Singh - 02/06/2021 - 12:59

  8. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    and produce better results in less time ”. Creative work requires strong focus and is best carried out ... rooms. Large-scale meeting spaces – which are rarely used – will simply be hired as required.     I can ... them, with staff going up to the main office only as required (or managers coming to visit them ...

    Iain Halpin - 01/06/2021 - 14:07

  9. Awards case study: Find out how Retina won the award for ‘B2B marketing communications agency of the year’

    to work within legal and brand requirements, Retina is a great choice.” Deborah Moore, Associate Director ...

    Kavita Singh - 02/06/2021 - 11:24

  10. What is connected TV and how can it be used in B2B marketing?

    is a big one. Unlike traditional TV which takes more time to buy, requires a larger budget commitment ...

    Kavita Singh - 02/06/2021 - 10:52

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