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  1. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    Dell Technologies’ global partner network of high-tier distributors, resellers and specialist cloud ... and even partner type – whether distributor, managed service provider (MSP) or valued-added reseller (VAR). ... to items dedicated to the channel (resellers and distributors for their benefit) and through-partner items ...

    David Rowlands - 02/06/2021 - 11:09

  2. How can White Label Development Services upsurge the revenue of any organization?

    development services. White label development solutions to resell and grow your revenue. Benefits of white ...

    Jack Mann - 18/02/2021 - 11:19

  3. How do you and your resellers stack up digitally?

    of marketing technology. Did you know 71% of your customers look for you and your VARs (value added resellers ... lost sales opportunity (and wasted funds) for both vendors and resellers. Coterie have commissioned ... own digital presence and that of your resellers Get pro tips on quick fixes Understand where to invest ...

    minesh.mistry_354001 - 08/01/2019 - 11:47

  4. Awards case study: Find out how Lenovo won out for best channel marketing initiative

    where Lenovo is one of at least 10 vendors (including IBM, Dell, HP and Oracle) targeting resellers ... as around 90% of its server/storage product sales stem from these resellers. Additionally, servers ... are complex products requiring specific selling skills. Resellers, therefore, need to be as technically ...

    Kavita Singh - 26/11/2020 - 14:34

  5. 5 ways to boost your channel partner recruitment strategy

    through partnering with resellers, service providers and ISVs, your organisation is far more likely ...

    James Taylor - 02/11/2020 - 13:26

  6. 5 ways to use structured data in B2B marketing

    putting on an event for its resellers, or companies meeting other companies at industry events, without ...

    Luke Budka - 20/10/2020 - 13:36

  7. BRAND CAMPAIGN NEWS: HP’s resellers race to the top in latest campaign

    news/archive/brand-campaign-news-hp’s-resellers-race-top-latest-campaign Hewlett Packard, in conjunction with Intel, has launched a new reseller incentive campaign. ... but in a separate, parallel incentive. The winning resellers will be granted a themed reward and the chance of a real ... of incentives in boosting reseller sales performance’. For more branding content, visit the Branding Knowledge ...

    Paola Bonfanti - 11/03/2011 - 11:27

  8. Is the tide turning for channel marketing?

    size of the reseller/distributor audience means it's very mixed – with some very sophisticated ... polarity Some resellers or distributors have done very well out of Covid, and found business is booming. ... and resellers/distributors complaining about prioritisation within the mindset of their partners, and the importance ...

    Joel Harrison - 21/08/2020 - 10:45

  9. SEARCH NEWS: Google scraps 'lazy' reseller model

    Digital 11257 news/archive/search-news-google-scraps-lazy-reseller-model Google's decision ...

    a12admin a12 - 12/11/2007 - 00:00

  10. The changing channel in the tech sector

    of channel partners used in the tech sector.  Reseller: Traditionally, resellers have simply taken products ... Resellers are often accredited by vendors as official suppliers of their products or services. Now, many ... resellers are becoming value added resellers (VAR). These provide additional services, such as integration, ...

    Kavita Singh - 06/04/2020 - 10:46

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