B2B Resources and Webinars
We work with select industry partners to produce practical B2B guides, case studies and webinars that help you make more informed decisions to achieve your marketing goals.
Downloadable B2B Guides and Reports
Martech Vendor Spotlight Report for Lead Generation
The lead generation process today looks nothing like it did 40, 30, and even 20 years ago. The rise of the internet […]
Guiding principles for marketing leadership in 2024 and beyond
In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a […]
Martech Vendor Spotlight Report 2024 for Account-Based Marketing
It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in […]
Future forward: Top tips for implementing AI into your business
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. […]
Looking ahead: 6 ABM predictions for 2024
ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to […]
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration […]
How to create a purpose-led marketing campaign: Leading with emotion and creating a meaningful message
It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up […]
Working as one and cultivating relationships: Inside an award-winning global agency
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so […]
Creating exceptional brand initiatives: Inside an award-winning diversity campaign that aimed to champion change
According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as […]
How to execute a world-class channel marketing initiative: Lessons from an award-winning campaign
Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best […]
Winning Gold: Sharper’s B2B Lead Gen Campaign for Proact & NetApp
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this […]
Winning Gold: Quarry & ZS Associates Case Study
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how […]
Upcoming and On-Demand Webinars
How To Choose The Perfect B2B Lead Gen Platform Partner
Event details: Online Webinar April 24 2024 3pm – 4pm BST Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing. Jordan Adams, Chief Executive […]
Inside the B2B Tech Sector: How Marketing Leaders are Boosting Performance.
Revealing the latest data on the technology and software space in B2B marketing. Let’s face it – the tech sector is constantly […]
The Evolution of Programmatic Digital Advertising and How You Can Excel
Event type: Online Webinar Date: April 4 2024 Time: 3 p.m. GMT | 10 a.m. E.T For years, B2B marketers have shared […]
2024 Digital Engagement Benchmarks
Event type: Online Webinar Date: March 27 2024 Time: 3 p.m. GMT | 10 a.m. ET Featuring: Mark Bornstein, VP of Marketing, ON24 […]
Make friends with the future: Creative marketing in the age of AI
In today’s data-driven world, AI is rapidly transforming the marketing landscape… But how can marketers develop a personal relationship with AI to […]
A Deep Dive on ABM Martech Vendors: Learnings from our ABM Martech Vendor Spotlight
Speakers: Joel Harrison, Co-founder & Editor-in-chief, B2B Marketing Robert Norum, ABM & Demand Strategy Expert, B2B Marketing Peter O’Neill, Lead Analyst, B2B […]
Reach our global audience of B2B marketers
To find out more about how you partner with us on upcoming podcasts, guides or webinars and reach our global community of B2B marketers, contact us by completing the form.