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  1. Why you need emotional marketing in 2022

    emotional marketing should be at the top of your to-do list, how to get it done and what neuroscience can ... be at the top of your to-do list, how to get it done and what neuroscience can bring to the table. Lucy Gillman ...

    David Rowlands - 20/01/2022 - 08:51

  2. Improving CX with revenue enablement

    number of reports on what is top of mind for the c-suite and CX will often be top of the list. Your ... personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ... of reports on what is top of mind for the c-suite and CX will often be top of the list. Your agencies ...

    Adam Mincham - 10/01/2022 - 09:12

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    and the role of AI in the marketing and sales process.” Massive tailwinds  This latest round of funding follows ... year; named to the Forbes Cloud 100 list; named the number one Top Private Cloud-Computing Companies ...

    David Rowlands - 20/01/2022 - 14:46

  4. How chatbots can enhance your ABM strategy

    and efficiently route customers correctly when their needs require a human touch. Build account lists. Capture ...

    Justin McDonald - 19/01/2022 - 09:16

  5. How to bridge the sales and marketing alignment gap – once and for all

    revenue enablement activities that support all customer-facing roles and connect every single part ...

    John Cheney - 17/01/2022 - 10:01

  6. Five ways AI impacts demand generation

    Similarly, AI-driven automated email lists help you figure out how often a lead clicks on links, ... like LinkedIn to verify a lead's company, job role, and contact information when they initially ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. How and why marketing must drive sustainability

    and what does your current role involve? I am a B2B marketer with over 15 years of marketing, ... Accenture and Gartner in global, US, EMEA and APAC roles. As global CMO of Delta Capita, I lead marketing ... bidding. Marketing’s role is to ensure that we are sharing our story authentically, building trust with our ...

    David Rowlands - 11/01/2022 - 08:47

  8. News: Susan McKay joins Dun & Bradstreet as international CMO

    she held roles in Malaysia for TMF and in Singapore for Wolters Kluwer. Neeraj Sahai, President, ...

    David Rowlands - 13/01/2022 - 16:19

  9. 10 lessons learned after 10 years of modern selling

    sellers–those using a mix of video, phone and occasional in-person visits will be the most common sales role ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Abhi Morjaria on diversity and inclusion in B2B spheres

    giants – IBM. I moved into agency roles at The Croc and McDonald Butler, now part of Hotwire, where ... Cloud almost five years ago and have progressed through key marketing roles including head of marketing ... that society and certain cultures have on the role of women. Lifting the lid on how we tackle diversity, equity ...

    David Rowlands - 12/01/2022 - 14:12

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