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  1. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    a consistent global brand for your organisation, and a lot of it probably depends on legacy structures and how ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  2. Thinking of starting a B2B podcast? Ask these three questions first

    about B2B content and go in search of an answer. Instead of a rambling chat, we structured each episode ...

    David McGuire - 20/10/2021 - 09:34

  3. Marketing automation implementation- where to begin?

    is spent reviewing and correcting the setup and account structure issues I see every day in automation ... be affected by your business structure, for example, whether the tool will be used by a single team ... How should the data in your account be structured? Consider how you’ll use lists, tags ...

    Tom Ryan - 14/10/2021 - 15:23

  4. How neuroscience affects CX in B2B marketing

    data on how clients are responding. There is also a neuroscience structured interview to help reduce ...

    Lucy Gillman - 05/10/2021 - 10:24

  5. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    on this foundation is a clear message and structure that’s easy to understand – an especially crucial element when ... structures and approaches, helping writers to evaluate work from a position of “does this work or not rather ...

    Lucy Gillman - 01/10/2021 - 14:20

  6. The 8 moves of B2B – A marketing strategy framework for Manufacturing, Science & Tech companies

    Download the framework to provide structure, guidance and support on your 2021 B2B marketing planning ...

    Jack Mann - 10/09/2021 - 09:54

  7. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    and analyse the research: Would the values ladder work as the overall model for structuring and planning ... including structuring and developing the discussion guide for participant interviews. Beginning atop ...

    Sue Mizera - 15/09/2021 - 11:07

  8. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    or as the frontline, or for weekend support.  9. Increased cross-sell and upsell Engagement goes through the roof when ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  9. News: Kingpin and The Marketing Practice join forces

    positions align to the Kingpin ambitions, however in a much more accelerated and structured manner. That’s ...

    David Rowlands - 09/09/2021 - 10:52

  10. Part 2: Auditing a brand may make B2B consider brand building

    structure of a business and the vociferous nature of senior board members. Most will see the appeal ...

    Mercè Cozens - 07/09/2021 - 15:05

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