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  1. 4 tips to consider when first using lead scoring

    alignment structure skills and competencies career pathways! Check out the teams & resourcing hive! Lead ...

    Kavita Singh - 23/02/2021 - 16:37

  2. The 8 moves of B2B – A marketing strategy framework for Manufacturing, Science & Tech companies

    Download the framework to provide structure, guidance and support on your 2021 B2B marketing planning ...

    Jack Mann - 08/01/2021 - 15:36

  3. Incorporating principles of agile into your marketing team to increase pace and better adapt to change

    – an overview of key Agile concepts in order to assess if these could work for you. Team structures, processes ...

    David.power_519256 - 29/01/2021 - 08:57

  4. Persona-based marketing makes ABM more ‘human’

    and department structure, interview existing customers in the target vertical. Then, use a lead-to-account ...

    Eva Jackson - 01/02/2021 - 09:43

  5. Here are our hive experts' 2021 predictions

    in revenue or profit terms. Many teams will face changes to roles and structures as businesses look for ways ...

    Kavita Singh - 27/01/2021 - 10:48

  6. Can AI take your business performance to a new level?

    initiatives. To achieve this, you will need a supportive organisational structure including senior executive ... and established leadership support with dedicated AI champions. Creating this structure and governance ...

    David Rowlands - 21/01/2021 - 14:26

  7. How comms can continue to be agile post-Covid

    has made vital. Indeed, even those companies with highly evolved messaging structures have needed ...

    Laura Tapper - 18/01/2021 - 15:49

  8. What 15 years of B2B case study interviews have taught me about your audience

    If the structure of your organisation makes that difficult, you may need to get creative: inhabit online forums ...

    David McGuire - 18/01/2021 - 15:03

  9. Clone of Propolis Homepage

    intelligence TEAMS AND RESOURCING Internal and external talent, alignment, structure, skills and competencies ...

    scotty - 14/01/2021 - 17:55

  10. 5 metrics to analyse when creating an account score

    The most important thing to know about the campaign score is this: You must create a tight UTM structure ...

    Vincent DeCastro - 15/01/2021 - 16:57

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