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  1. Propolis 2

    and external talent, alignment, structure, skills and competencies Brand and content strategy Positioning ...

    scotty - 08/01/2021 - 17:15

  2. Write like a professional copywriter (with none of the effort)

    Sure, the structures and approaches we share are valuable, but invariably it’s the little nugget ... back and read everything, but for many that’s all they see. That means the way you structure your ... to the effectiveness of someone’s writing. Sure, the structures and approaches we share are valuable, but invariably ...

    David McGuire - 21/12/2020 - 13:41

  3. Awards case study: Find out how Lenovo won out for best channel marketing initiative

    educational/technical resources, sales incentives, personalised dashboards, and rewards.  LEAP is structured around two ...

    Kavita Singh - 26/11/2020 - 14:34

  4. The storytelling system behind good content marketing

    needs a strong narrative. How to structure your narrative in the most emotionally compelling way. Whilst ...

    Jack Mann - 07/12/2020 - 14:17

  5. Performance marketing in B2B

    and that’s requiring B2B organisations to change the way teams are structured, bring in new resources ...

    Jason Taylor - 19/10/2020 - 10:53

  6. 2020 guide to helping sales and marketing work effectively together

    Introduce clear team structuring to improve communication and indicate responsibility, seniority etc Time ... team’s research and work. 1. Introduce clear team structuring to improve communication and indicate ...

    Mirza Fur - 15/09/2020 - 10:42

  7. Covid-19, B2B marketing and the changing face of cutting-edge creativity

    digital has to be prioritised. Elsewhere, campaigns will need to be structured for marathon efforts, ...

    Graeme Kendrew - 14/12/2020 - 10:41

  8. A practical guide to building B2B buyer personas

    structure. Many analysts will do informational calls as well to augment published work.   With your ... I needed to map out organisational structure. Many analysts will do informational calls as well to augment ...

    Adam Ortlieb - 26/11/2020 - 18:23

  9. Awards case study: DigiPlex wins gold for 'Best use of content marketing'

    the communication channel structure. This involved innovative ideas, thought leadership as well as 'out ... All channels would be utilised: Media: The PR structure was revised and new messaging ...

    David Rowlands - 26/11/2020 - 12:46

  10. The eight pillars of B2B marketing maturity

    based on data gathered on an ongoing basis from their customers, and are structured to support ... structure and culture. Data strategy, insight and intelligence Every business should be in the data business ... alignment, structure, skills and competencies, and career pathways) Recruiting, developing, harnessing ...

    Kavita Singh - 28/09/2020 - 10:48

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