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  1. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

    or as the frontline, or for weekend support.  9. Increased cross-sell and upsell Engagement goes through the roof when ...

    Kate Cox - 08/09/2021 - 09:46 - 1 comment

  2. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    and Contractors. Through research and engagement, they know the audience and they know what kind of information ... and Contractors. Through research and engagement, Stein IAS  know the audience and we know what kind of information ...

    Kavita Singh - 02/06/2021 - 10:43

  3. News: Demandbase announces acquisition of InsideView and DemandMatrix and launches Demandbase Data Cloud and Sales Intelligence Cloud

    Cloud and the Data Cloud, under one roof. This is an exciting transition and a move that fundamentally ... under one roof. This is an exciting transition and a move that fundamentally shifts Demandbase from ...

    Kavita Singh - 05/05/2021 - 16:00

  4. How to own the floor at your next trade show (even if it’s virtual)

    four micro-audience targets: builders, contractors, distributors and architects. Each audience ...

    Mark Shevitz - 28/09/2020 - 11:30

  5. The eight pillars of B2B marketing maturity

    at in-house resources – striking the right team balance between specialist contractors and outsourcing ...

    Kavita Singh - 28/09/2020 - 10:48

  6. How marketing agencies should handle new IR35 legislation

    General B2B marketing New rules to tackle tax avoidance that govern freelancers and contractors ... contractors and freelancers paying less tax than payrolled employees. The marketing industry, particularly ... this flexibility at risk by strong-arming consultancies into bringing contractors and freelancers ...

    Rebecca Siciliano - 28/11/2019 - 10:30

  7. Embracing the digital-first mindset

    marketing communications needs under one roof; agencies providing a strategic approach to integrating ... able to satisfy all of their clients’ marketing communications needs under one roof; agencies providing ...

    Simon Moon - 14/04/2020 - 09:55

  8. Aligning marketing messages in the construction industry

    to an architect is a very different task than talking to a contractor. If most marketing communications revolve ... to a contractor.  They’re interested in different information, at different points in the project cycle, ... times – the time between the specification stage and a contractor being appointed can often be months, ...

    minesh.mistry_354001 - 26/06/2019 - 13:01

  9. A guide to B2B marketing in 2020… by Charles Dickens

    and all under one roof. With a clear focus on that most practical of measures: ROI. This last point ...

    Roger Wilks - 20/04/2020 - 16:31

  10. Awards case study: Find out how CleverTouch won martech enabled execution agency of the year

    and never relies on contractors, and so hiring the best talent and expertise, given its relatively remote ...

    Kavita Singh - 06/04/2020 - 16:05

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