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  1. B2B case study interviews: 7 life-changing questions

    in that conclusion, too. Even though it’s a B2B purchase, this has also affected their daily life. They might be more ...

    David McGuire - 30/03/2023 - 14:31

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    as M&As or IPOs in the life of a business? No way.”  Way.   While some people may still think ...

    Sue Mizera - 27/02/2023 - 15:39

  3. Eight essentials for a successful global marketing rebrand

    generation’ translates into one of the Chinese languages as ‘Pepsi brings your ancestors back to life ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Live reaction: Can ChatGPT write your B2B copy?

    here that will save us much time. Yet. But these are only the first steps. Right now, ChatGPT feels ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  5. Transforming your promise into your brand DNA

    into account: Siemens: Ingenuity for life. NVIDIA: The way it's meant to be played. Intel: We believe ... and what is the general impact on the customers’ life?  Successful brands aren’t only value-driven, ... but purpose-driven too. It doesn’t cut it to simply promise having faster processes, save your audience time ...

    Zsofia Raffa - 29/11/2022 - 10:41

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    of management’s mind. They’ve already committed to more tech-based investments in 2023, and are looking to save ... apart and bring it to life: think of it as our equivalent of “Just do It!”  Our target audiences ... to bear in your story and rationales and to life in your narrative. This can be qualitative – interview ...

    Sue Mizera - 08/12/2022 - 10:09

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    caring for others, sharing with others. Autonomy: We desire to be the causal agent in our own life ...

    Sue Mizera - 15/12/2022 - 08:40

  8. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    things. It helps one navigate life with more flow, and it’s the perfect organising principle to help forge ... preconceived ideas This second principle actualizes the third by bringing all life into harmonious and balanced ... 3. Witness the cycles of life by being the observer The four seasons of nature can be easily applied ...

    Mary Gilbert - 21/11/2022 - 11:12

  9. Senior marketing researcher

    started life in 2004 as a magazine for business-to-business marketers, keeping them up to date ...

    Jennie Barrick - 01/12/2022 - 09:19

  10. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    and ZS worked together to create a stand-out campaign to bring their story to life. The result? Nothing ...

    Jerusa Calliste - 22/11/2022 - 17:07


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