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  1. B2B case study interviews: 7 life-changing questions

    them space to talk about the softer bits of the relationship, and what you’re like as a vendor. ...

    David McGuire - 30/03/2023 - 14:31

  2. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

    management Leaders Creativity Innovation Download this now In the highly congested IT solutions space ... IT solutions space, staying front of mind to engage with your target audience is vital. Yes, the ‘tried ... (not just MQLs, actual opportunities) in the space of just a few weeks, and did it all with an ROI ...

    David Rowlands - 27/02/2023 - 15:13

  3. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

    Tiktok landscape, creating a library of creators in the B2B space against all key verticals.  Though many ...

    David Rowlands - 02/03/2023 - 13:50

  4. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    the teams as it was again unclear what we would find. Would there be space and room sufficient for all four ...

    Sue Mizera - 09/03/2023 - 11:16

  5. How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University

    During the pandemic, this space became flooded. They needed to reaffirm themselves as the go to partner ... the pandemic, this space became flooded. They needed to reaffirm themselves as the go to partner of choice, ... and reassuring. We are confident the results from this campaign will propel us further into the B2B space!” Stacey ...

    David Rowlands - 14/02/2023 - 10:32

  6. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    in the B2B space we believe we’re the first to have achieved PAS 2060. “As one of the top B2B marketing ...

    David Rowlands - 12/01/2023 - 10:05

  7. Live reaction: Can ChatGPT write your B2B copy?

    here that will save us much time. Yet. But these are only the first steps. Right now, ChatGPT feels ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    of management’s mind. They’ve already committed to more tech-based investments in 2023, and are looking to save ... campaign offers a bold new endline and shows there’s space in B2B for creativity, humour and emotion.  ...

    Sue Mizera - 08/12/2022 - 10:09

  9. Transforming your promise into your brand DNA

    but purpose-driven too. It doesn’t cut it to simply promise having faster processes, save your audience time ...

    Zsofia Raffa - 29/11/2022 - 10:41

  10. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    Innovation Want to know how to use ABM to cut through a congested space? How to (finally) get your sales ... of respite for Applaud. Quite the opposite. The HR tech space became flooded during the pandemic with a new ... literally build it within the Metaverse, sales could walk around it. You’d save on flights, sustainability, ...

    David Rowlands - 01/11/2022 - 08:16


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