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  1. Live reaction: Can ChatGPT write your B2B copy?

    here that will save us much time. Yet. But these are only the first steps. Right now, ChatGPT feels ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    of management’s mind. They’ve already committed to more tech-based investments in 2023, and are looking to save ... the elements will necessarily need to be integrated, aligned, complementary, mutually supportive and fully ... intangible elements that comprise your corporate story. You’ll need to be specific in your story-telling, ...

    Sue Mizera - 08/12/2022 - 10:09

  3. Transforming your promise into your brand DNA

    but purpose-driven too. It doesn’t cut it to simply promise having faster processes, save your audience time ...

    Zsofia Raffa - 29/11/2022 - 10:41

  4. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    literally build it within the Metaverse, sales could walk around it. You’d save on flights, sustainability, ...

    David Rowlands - 01/11/2022 - 08:16

  5. ROI Calculator

    Your return on an investment with Propolis Propolis can save you over 10% on your annual marketing ...

    scotty - 22/09/2022 - 16:21

  6. ROI Calculator

    Your return on an investment with Propolis Propolis can save you over 10% on your annual marketing ...

    scotty - 01/09/2022 - 17:26

  7. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

    to its DemandTools product suite: DemandTools Elements.  The cloud-based solution is a separate, lower ... their CRM. However, with DemandTools Elements, businesses of all sizes can keep their data duplicate free. ... DemandTools Elements provides a dashboard view of a business’s current duplicate level. With this additional ...

    David Rowlands - 22/04/2022 - 15:25

  8. Brand guidelines: When should you start breaking the rules?

    They don’t just define and connect multiple visual elements, but make brands instantly recognisable. ... but rather as a means to ensure certain core elements remain truly distinctive and consistent. Standing apart ... a consistent tone of voice and point of view. They don’t just define and connect multiple visual elements ...

    Danny Philamond - 04/08/2022 - 09:46

  9. Why the moon landing began with good branding

    the nine elements of a brand, succinctly, sharply and in perfect integration. A guiding principle, ... elements, but nine: all are intangible, continual sources of richness, abundance and renewal. A brand takes ...

    Sue Mizera - 03/08/2022 - 09:59

  10. How your peers are measuring marketing operations

    be used to determine that they are delivering what is required of them. This is easier for other elements ... under the category of being outside MOps’ direct ability to influence, on-site elements are more readily ... performance measurement, which together with a smaller corporate element, in most cases comprise bonuses where ...

    Simon Daniels - 25/07/2022 - 10:08


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