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1. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   in their heads each time they went to source materials. I’m not suggesting this would work in all B2B scenarios ...

   Joel Harrison - 15/12/2022 - 14:06

2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   You should also consider what the scenario of not engaging in this corporate brand initiative looks ...

   Sue Mizera - 15/12/2022 - 08:40

3. How to unlock green growth

   having a detailed understanding of how different supply-demand scenarios may play out, how regulations ...

   Anonymous (not verified) - 16/09/2022 - 11:16

4. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

   it offers. Agent3 found a myriad of ways to bring these scenarios to life with the Closer Twins and 2 key ...

   David Rowlands - 13/06/2022 - 16:00

5. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

   of duplicates for Leads, Accounts, Contacts, and Opportunities, and quickly access saved scenarios to take ...

   David Rowlands - 22/04/2022 - 15:25

6. Five strategies to create a B2B customer experience that beats the competition

   to use critical thought in every scenario and practice through coaching. Being present in customer ...

   Stephanie Copel... - 22/04/2022 - 08:58

7. How B2B sales professionals can compete in 2022’s digital battlefield

   Interactive lessons with embedded practice sessions and playbooks based on real-world scenarios – all ...

   Kevin O'Regan - 23/02/2022 - 08:28

8. Planning for 2022: An interview with Mercè and Steven Cozens

   successfully and optimised fully in all scenarios. One of the challenges of ABM is the ‘resource’ in terms ... groups are becoming redundant in some scenarios where differentiation is becoming increasingly difficult. ...

   David Rowlands - 19/11/2021 - 10:26

9. News: DMA creates career personality quiz on International Youth Day

   called ‘What Type of Marketer are You?’. Users can explore a series of scenarios through ...

   Kavita Singh - 26/08/2021 - 13:36

10. Ignite London 2021 Session: How to make marketing operations the backbone of your marketing team by connecting your people, process and technology

    processes, prioritise against your strategic goals and use a scenario planner to balance budget, resources ...

    Jack Mann - 05/07/2021 - 12:26

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