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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    because martech and data analysis are so often cited for focusing on (sterile, robotic) technology rather ... and culture. How would it not also impact and guide your martech development, analysis and results? How could ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Unconventional ways of getting customer insight

    of requests for this as video calling took off in 2020.  AI sentiment analysis As this insight from online ... not cheap. Certainly not if you’re polling a large audience for some real analysis. A reputable market ...

    Kate Cox - 15/11/2021 - 09:25

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and scientific jargon that self-determination theory constantly employs. Ingoing, we knew we could not ask people ...

    Sue Mizera - 19/11/2021 - 09:34

  4. 11 words to delete from your B2B copy

    Methodology Are you really describing a contextual framework, including theoretical analysis of the body ...

    David McGuire - 18/11/2021 - 16:34

  5. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    within the first two weeks of launching a new marketing campaign. The analysis goes on to explain ...

    Andrew Mildren - 02/11/2021 - 15:10

  6. ABM expert Robert Norum on how to run your ABM pilot

    elements in a scientific way. This process serves a three-fold benefit: involving sales and marketing ...

    Lucy Gillman - 26/10/2021 - 16:39

  7. Kate Owen on how multifaceted ABM can be applied across higher education

    are able to really look at the analysis on a real-time basis to make improvements and suggestions,” Kate ...

    David Rowlands - 19/10/2021 - 16:26

  8. How neuroscience affects CX in B2B marketing

    the mainstream and it offers us a powerful tool to understand customers. By using scientific techniques ... of analysis using neuroscience.  Offline: Using doctors to apply neuroscience to business and marketing ... pages. In-person: Although less popular since the pandemic, in-person analysis is both deeper and more ...

    Lucy Gillman - 05/10/2021 - 10:24

  9. 5 things you need to know about the future of CX

    analysis of the CX evolution and the new era of disruption, explore Adobe’s Digital Economy Index 2021. ...

    David Rowlands - 04/10/2021 - 15:35

  10. How to lead score like a boss

    scoring like a boss (The do’s) 1. Evaluate the data before you build with regression analysis  Before ... be quick to make assumptions based on what you think. You’ll want to build based on data analysis ...

    David Rowlands - 17/09/2021 - 15:40

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