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  1. People or personas? What B2B marketing can learn from B2C

    and a recognisable brand help us relate to the product and attach certain values and characteristics to it. ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  2. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    Attach what we’re doing at a marketing level to business mechanics and business metrics, not just ...

    Clive Armitage - 22/06/2022 - 15:10

  3. News: Monthly roundup of new hires in B2B

    moment I have spent with Pleo has made me more excited and more attached to the product, the problem Pleo ...

    David Rowlands - 31/03/2022 - 10:32

  4. Why content matters

    the existence of a dancing monkey When I was just about 7 years old, my friend Scooter told me that he had ... a cookie. Scooter was a natural storyteller, even at 7 he was a wizard with words. The monkey really like ... not to believe Scooter. In fact, I wanted to believe him. I had to see this monkey dance. Scooter encouraged me ...

    Jeff Buddle - 08/11/2016 - 21:40

  5. Making the most of your marketing automation platform

    got that emotional attachment that makes the quality of work jump up. Clients look forward to calls, ...

    David Rowlands - 17/03/2022 - 09:06

  6. 4 product launch failures and what we can learn from them

    drinkers’ emotional attachment to the brand, and alienating its core audience. Changing to mimic ... to uncover important insights, underestimating loyal drinkers’ emotional attachment to the brand, ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  7. Europcar Group rebrands to become Europcar Mobility Group

    services; and Scooty, a scooter-sharing start-up. The group has also taken minority investments in Snappcar, ...

    Rebecca Ley - 30/05/2018 - 11:38

  8. Is this the end of the B2B whitepaper?

    engage more, and form better attachments to brands, when they find content moving. And in that context, ...

    Kavita Singh - 18/08/2021 - 17:25

  9. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    with appealing to this particular audience? Please caption any images and then attach them at the end ... Results The results exceeded all expectations "Our 'Cloud Attach' ABM program took ...

    Kavita Singh - 02/06/2021 - 12:29

  10. Looking at neuroscience: Why your brand might be in need of something different

    and surveys with inducements. For long-standing brands with significant value attached, the truth is that many ... and surveys with inducements. For long-standing brands with significant value attached, the truth is that many ...

    Mercè Cozens - 04/01/2021 - 10:24

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