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1. Why marketing operations is the foundation of a successful modern marketing team

   that’s posing sizable issues: 58% name securing sufficient time, talent, and budget among their biggest ...

   Harriet Durnfor... - 14/11/2022 - 11:17

2. News: Expandi achieves asset purchase of Cyance

   and administrator for Cyance, commented: “We are very pleased to have secured a buyer for certain of the assets ...

   David Rowlands - 13/09/2022 - 08:44

3. News: The B2B Marketing Awards shortlist announced!

   Transmission MOI Global Twogether Secure your spot to the biggest night in B2B! The B2B Marketing Awards ...

   David Rowlands - 23/08/2022 - 09:55

4. People or personas? What B2B marketing can learn from B2C

   moment, so we'll need to feel totally secure about the business practices, ethics, and values ...

   Anonymous (not verified) - 08/08/2022 - 11:55

5. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

   platform removes the barriers between data and action, empowering observability, IT and security teams ... to ensure their organizations are secure, resilient and innovative.  Founded in 2003, Splunk is a global ... IT and security teams to ensure their organizations are secure, resilient and innovative.  As the global pandemic ...

   David Rowlands - 14/06/2022 - 11:36

6. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

   decision, and empower our own people to ultimately secure their business”  Dan Gray, head of content, Blick ...

   Daniela fernandes - 28/06/2022 - 11:36

7. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

   key business processes and securing Wimbledon's entire environment. Powered by IBM’s Watson AI, ...

   Jonathan Turner - 20/07/2022 - 09:29

8. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

   Then, sales would be ideally positioned to secure contracts with key accounts as their restoration ... range of high-quality services, and then secure contracts with key accounts as their property ... requests, and more. The company has begun securing MSA with key accounts, who now have the procedures ...

   David Rowlands - 08/07/2022 - 15:25

9. How your peers are measuring marketing operations

   “lighthouse” metric, agreed Helene Hornecker, head of marketing operations at developer security platform Snyk, ...

   Simon Daniels - 25/07/2022 - 10:08

10. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    security leaders, HR professionals and workplace managers to generate qualified leads with an exposure ... The campaign targeted decision-makers like technical directors, security leaders, workplace managers and HR ...

    David Rowlands - 14/06/2022 - 10:15

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