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B2B martech: The marketing leaders’ perspective
General B2B marketing Marketing technology Master- Marketing Operations & Process Martech ... measure how successful your tech is? Who, and what, drives your decision making process? Where do agencies ... process? Where do agencies and vendors come into play? How does martech need to develop to meet your future ...
David Rowlands - 27/03/2023 - 09:37
‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)
The company’s original product is about streamlining processes and taking control while the new member ...
Sue Mizera - 09/03/2023 - 11:16
‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)
embraced a classic Brand Octagon project. Management was keenly committed to the process throughout, ... company for a record stock price. Management credited the ‘branding’ in the purchase process for raising ... and so he and his team embraced a Brand Octagon process to create this culture. The process they chose ...
Sue Mizera - 27/02/2023 - 15:39
March 23 roundtable register
marketing leaders are auditing their tech stacks and processes How best to decide which platforms to retain, ... and which to scrap Tech innovation or efficiency – what’s driving this decision-making process Building ... process around investment or efficiency Communicating the implications of martech strategy across ...
scotty - 27/01/2023 - 09:38
A new year, a new set of priorities: Tackling your 2023 budget
at 1/5 of the advertised speed, or a plethora of apps and charging processes needed to actually get ... And this experience is the same with many companies; from inadequate customer service to frustrating buying processes ...
Oliver Budworth - 25/01/2023 - 14:36
Propolis marketing lead
sales enablement material and assets aligned to the sales process Creation of monthly reports evaluating ...
Jennie Barrick - 20/01/2023 - 14:41
Eight essentials for a successful global marketing rebrand
critical in the entire process of devising and rolling out new brand messaging. This group of people ...
Yasutaka Mizutani - 19/01/2023 - 12:35
Revenue operations manager
technology, building scalable processes and best practices and owning our data strategy. You will also work ... including the technology infrastructure, processes and data, ensuring these support the strategic ... for ensuring B2B Marketing data is GDPR compliant Lead business process innovation and continuous improvement ...
Jennie Barrick - 12/01/2023 - 15:20
Why marketing operations is the foundation of a successful modern marketing team
Process Martech Skills and competencies Teams and resourcing Marketing operations Rock stars, superheroes, ... making. Much greater impacts on dexterity, however, tend to come from reliance on legacy processes ... that’s posing sizable issues: 58% name securing sufficient time, talent, and budget among their biggest ...
Harriet Durnfor... - 14/11/2022 - 11:17
Transforming your promise into your brand DNA
and play/process harder could be their motto as well. What is your brand purpose? The next step in generating ... but purpose-driven too. It doesn’t cut it to simply promise having faster processes, save your audience time ...
Zsofia Raffa - 29/11/2022 - 10:41