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1. Business development manager- Enterprise sales

   self-starter, who can work independently and manage time effectively Ambitious to succeed, target driven ... your objectives and professional development goals Entrepreneurial self-starter that can prioritise ...

   Jennie Barrick - 21/09/2022 - 12:36

2. Senior marketing executive

   be an ambitious, creative and focused self-starter, who is ready to take on greater responsibility and expand your ...

   Jennie Barrick - 21/09/2022 - 12:38

3. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

   that virtually 100% of tech buyers want to self-serve. TrustRadius, a research and review platform dedicated ... dropping by 18%. Virtually 100% of buyers want to self-serve for all or at least part of their buying ... report is that we are in ‘the age of the self-serve buyer,’” said Vinay Bhagat, founder and CEO ...

   David Rowlands - 20/06/2022 - 09:41

4. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

   – including self-directed internet research, webinars, online events, industry experts and provider ...

   Winnie Palmer - 15/08/2022 - 14:06

5. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

   with all-digital, sales-free, self-serve journeys across multiple channels, and B2B marketers need to adapt.  ... but unrecognizable a year from now. Customer-driven journeys, more self-service and less dealing with reps, ... self-serve journeys across multiple channels, and B2B marketers need to adapt.  anonymous user Articles ...

   David Rowlands - 07/07/2022 - 12:59

6. Happiness by design

   just think your way into happiness. You can’t just be positive like you hear in so many self-help books ... (which is one of the reasons self-help books fail). What you can do is create the right environments ...

   Paul Dolan - 01/07/2022 - 09:26

7. 'Change' and 'new' are two great words- so long as they don’t apply to you!

   seem to promote our longer-term self-preservation, although surely not in every situation?  ... anger and not a little lack of trust and respect. This memo began months of painful to-ing and fro-ing ...

   Sue Mizera - 10/06/2022 - 08:58

8. Three lessons B2B can learn from 2021

   began to truly get to grips with the reality of the changing nature of the workplace initially propelled ... by the pandemic. Businesses began to accept that remote working and increased reliance on digital technologies were ... future. But what can the B2B marketing industry learn from last year? Since the pandemic began, 84% ...

   Dustin Deno - 14/02/2022 - 12:34

9. Why the moon landing began with good branding

   Creative Master- Brand & Content Strategy Brand Creativity 53 years after man landed on the moon, Sue Mizera believes there's no better example of strong branding than the Apollo space programme. Few things could be so complicated as creating, pr ...

   Sue Mizera - 03/08/2022 - 09:59

10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

    to Self-determination Theory to mine your customers’ professional motivations — control, relatedness, achievement. What ... (1985-1990) began on Madison Avenue doing strategic planning for Young & Rubicam (abbreviation: Y&R) ... for the creatives to apply this kind of thinking to their work. And it worked! They began to see the values ...

    Sue Mizera - 01/02/2022 - 15:00

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