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1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   to Self-determination Theory to mine your customers’ professional motivations — control, relatedness, achievement. What ... (1985-1990) began on Madison Avenue doing strategic planning for Young & Rubicam (abbreviation: Y&R) ... for the creatives to apply this kind of thinking to their work. And it worked! They began to see the values ...

   Sue Mizera - 01/02/2022 - 15:00

2. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   I began my career on Madison Avenue at Young & Rubicam in 1985 doing strategic planning for B2C ... and services that can alleviate their “pain points.” (I have recently written about how self ... to Self-determination Theory to mine your customers’ professional motivations — control, relatedness, achievement. What ...

   Sue Mizera - 25/04/2022 - 09:55

3. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

   be self-employed, small biz owners, owners/employees of cash businesses, retired people, gig workers, investors, ...

   David Rowlands - 13/06/2022 - 16:00

4. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

   and service inception through to post-sale success- and, done right, form a self-fulfilling, virtuous ...

   Clive Armitage - 22/06/2022 - 15:10

5. It’s time for B2B organisations to catch up on personalisation

   decisions in face-to-face conversations with customers.  Also, by enabling personalised self-service, lower ...

   Kieron McCann - 31/05/2022 - 10:25

6. Ignite USA: The key to becoming a B2B outperformer

   conference), and self-service (e.g., e-commerce) channels in equal measure. We call this the ‘rule of thirds’ ...

   David Rowlands - 16/05/2022 - 15:38

7. The Neverending Customer Experience

   and services but their responsibility ended once the prospect completed a form or began using the product ...

   Daniela fernandes - 03/03/2022 - 13:36

8. Are you a CMO worried about budget? Read this

   year. This was the lowest figure since the survey began in 2014. Yet the claims on that budget ...

   Emilie Sanders Lee - 10/05/2022 - 10:40

9. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

   Content marketing Customer insight General B2B marketing Marketing technology Master- Data Strategy, Insight & Intelligence Download this now Content might be king, but if you’re focusing all of your content on the wrong people at the wrong time in th ...

   Daniela fernandes - 28/06/2022 - 11:36

10. Ignite USA: A baptism in employer brand

    and externally:  78% respondents have carved out more time for self-care and mental health post-pandemic. 9 in 10 ...

    David Rowlands - 12/05/2022 - 14:50

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