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  1. How pandemic pivots are forging the future of sales

    and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions- ...

    James Frampton - 18/03/2022 - 13:41

  2. Why SMBs are looking for guidance and support from B2SB marketers

    flatfooted when lockdowns began. In fairness to them, no one could have planned for the disruptions ... by the pandemic, and, in fact, over 40% are doing better since lockdowns began, you realise that the successful ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    you’ll want to read on. Self-determination theory—a key to unlocking customer intimacy? Recently ... serendipity brought us to Self-determination Theory (SDT). Struck by its potential for game-change ... pairing the Values Ladder with Self-Determination Theory is unique, a first. Yes: Both share strong ...

    Sue Mizera - 19/11/2021 - 09:34

  4. How B2B sales professionals can compete in 2022’s digital battlefield

    self-service across all stages of the sales journey. As a result, sellers are having to work harder ...

    Kevin O'Regan - 23/02/2022 - 08:28

  5. Dr Christine Bailey’s four key pillars of B2B digital selling

    remote human interaction or digital self-serve over face-to-face communication.  So, how can B2B achieve ...

    David Rowlands - 17/02/2022 - 15:33

  6. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

    Whether it be by listening to your employees, taking the time to self study or asking for external experts ...

    David Rowlands - 25/02/2022 - 15:37

  7. Five ways AI impacts demand generation

    and self-nurture. 3. Collect better information on leads It’s no secret that one of the challenges facing B2B ... personalised suggestions based on what they know about you so far. Self-nurturing landing pages: The average ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    Background and context I began my career on Madison Avenue at Young & Rubicam in 1985 doing strategic ...

    Sue Mizera - 28/01/2022 - 15:55

  9. Barbara Stewart on nailing your CX in 2022

    What does ‘good’ CX look like? For the self-proclaimed CX obsessee, CX is a specialism ...

    David Rowlands - 18/01/2022 - 08:48

  10. Five ways your marketing team can stand-out in your business

    self-service decisions and purchase intent is visible, so the influence in the buyer’s journey through ... at this in terms of numbers: According to a recent McKinsey Survey, 90% are willing to digital self ...

    Abhi Morjaria - 24/11/2021 - 08:56


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