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  1. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    senior editor at B2B Marketing, spoke with Paul Gibson, VP EMEA at Demandbase. The self ... at B2B Marketing, spoke with Paul Gibson, VP EMEA at Demandbase. The self-proclaimed martech ‘veteran’ ...

    David Rowlands - 10/12/2021 - 11:46

  2. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    recently written about how self-determination theory can help identify even deeper, intrinsic emotions ...

    Sue Mizera - 22/02/2022 - 12:26

  3. 7 predictions for B2B customer experience in a post-pandemic world

    and automation, combined with intelligence gathered from every interaction. 2. Self-service will remain popular ... self-service tools. Even with complex B2B products and services, the option to self-serve plays a key role ... through self-service for simple issues. But self-serve won’t just be for issues resolution: McKinsey found ...

    Ryan Higginson - 17/06/2021 - 14:26

  4. Ignite London 2021 Session: A Tale of the Unexpected – why breaking new ground for your brand will deliver breakthrough results

    counter to your existing narratives   Global CSI Tata Consultancy Services (TCS) began reaching out beyond ...

    Jack Mann - 05/07/2021 - 12:47

  5. Three demand generation focus areas you need to know

    marketers will be utilising intent data for prospecting. And with 87% of buyers preferring to self ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. Are you a digital Victorian?

    began as a unique medium, as they became more popular and less unique that engagement dropped. Read ...

    Jack Mann - 06/05/2021 - 14:13

  7. Five of the best digital marketing strategies B2B can learn from B2C

    on their strengths and weaknesses with a 20-page “self-portrait” e-book. Both educational and entertaining, ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  8. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    leadership than before the pandemic began. After a period of uncertainty and significant change, leaders ...

    Andrew Mildren - 02/11/2021 - 15:10

  9. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    began to make tentative steps by applying the sales challenger approach and methodology to some of our ... This worked so well that about six years ago we began to set up a more formal ABM programme with our most ...

    Zoe Hominick - 09/07/2021 - 17:56

  10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    Self-determination theory—a key to unlocking customer intimacy? Recently attempting to find richer, more predictive, ... customer behavioral models, we were reading broadly when serendipity brought us to Self ... pairing the Values Ladder with Self-Determination Theory is unique, a first. Yes: Both share strong ...

    Sue Mizera - 10/08/2021 - 16:22


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