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  1. Taking the pulse of your brand and communications

    brand identity. This is usually characterised in six ways: Physique. Personality. Culture. Self ...

    Mercè Cozens - 27/10/2021 - 09:57

  2. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    the principles of MM and its affiliation with self-determination theory. Blog two outlines how MM can help ... already for some time. Facilitating their achievement and self-fulfilment, admittedly a tricky dimension, ... simultaneously empowers customers’ self-motivation and self-determination.  The new normal: All developments, ...

    Sue Mizera - 13/10/2021 - 09:49

  3. Ignite London 2021 Session: Buyer Enablement Backed by Science: How Digital Content Drives Decisions

    with decision-makers preferring self-service discovery. That means your content and messages need to do a lot more ...

    Jack Mann - 05/07/2021 - 13:04

  4. Beyond the press release: exploring the power of modern PR

    published has become more challenging since the Covid-19 pandemic began; email inboxes are more crowded, ...

    Emma Crofts - 23/07/2021 - 14:19

  5. Four game-changing insights driving customer acquisition in a digital world

    digital self-serve and remote human engagement over face-to-face interactions. B2B sales and marketing ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  6. The 360-degree customer view: What does it mean and how can you actually achieve it?

    is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so ...

    David Rowlands - 04/11/2021 - 11:22

  7. 3 ways you can improve your employee engagement

    them.” This type of self-awareness will allow you to act as a coach rather than a director. You’ll need ... to ask people for opinions, get feedback consistently and develop a sense of self awareness of your own ... for people in the room. That’s what I mean about self-awareness.” 2) Don’t play the blame game ...

    Kavita Singh - 08/04/2021 - 14:23 - 1 comment

  8. Media sale manager

    Consultative sales skills with the ability to articulate a strong business case Entrepreneurial self ...

    Jennie Barrick - 09/07/2021 - 18:14

  9. The must-have skills marketing teams need for automation success

    self-guide and explore automation tools without requiring constant assistance. 3. Data analytics According ...

    Tom Ryan - 28/09/2021 - 16:26

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    for one instant as I briefly need to introduce Self-determination Theory (SDT). SDT is a discipline ...

    Sue Mizera - 01/12/2021 - 10:47


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