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1. Awards case study: ServiceNow wins gold for 'Best use of live-event marketing'

   These events were planned to integrate with a customer experience that began months in advance and included ... the wrap up from the 2018 events was completed, but the real detail of programme scoping began in June 2019 ... ran throughout October 2019. Follow-up workshops began from late November and continued through ...

   David Rowlands - 26/11/2020 - 17:25

2. Discussing TMP's most recent investment with Matt Harper, CEO, The Marketing Practice

   In The Marketing Practice they saw the opportunity to invest in a ‘platform’, and our visions began to align. ... to invest in a ‘platform’, and our visions began to align. I can’t share specifically what figures we’ll ...

   Kavita Singh - 07/05/2021 - 11:16

3. Is this the end of the B2B whitepaper?

   thesis. And definitely the one that’s packed with a stakeholder’s self-indulgent thoughts. ...

   Kavita Singh - 18/08/2021 - 17:25

4. Why social media is going to hell in a handcart

   twisted it into a self-serving mess... Is there salvation? 33788 ... the volume of content began to increase. And it never stopped increasing. The web was soon chock full ... they needed to share more and more frequently. They began to think even less about what they shared – which ...

   John Bottom - 22/09/2015 - 11:39

5. 2021: The year of the human

   they perceived as acting in their own self-interest. In the same study, 5 out of the top 7 global marketing ...

   Jay Bower - 04/03/2021 - 12:03

6. Why it’s essential to have a psychologically safe team

   traits of psychological safety: 1. Being true to their unique self Allow all employees to be themselves ...

   Kavita Singh - 13/04/2021 - 15:44

7. Just what is a fronted adverbial – and what can it do for your B2B copy?

   is a “fronted adverbial” anyway? Quite simply, it’s a word or self-contained phrase at the start ... Just what is a “fronted adverbial” anyway? Quite simply, it’s a word or self-contained phrase ... Quite simply, it’s a word or self-contained phrase at the start of the sentence, that describes how ...

   David McGuire - 23/02/2021 - 10:41

8. The Values Ladder as every successful CMO’s cynosure

   In our December blog, we identified heretofore unexplored parallels between Self ... blissfully realised. Conclusions: How far is this from Self-determination Theory, predicated on the belief ... is self-actualisaation by acting on innate desires for personal growth and putting them into life practice. How far ...

   Sue Mizera - 12/01/2021 - 15:18

9. Award case study: Find out how Accountinsight nabbed the award for ‘Emerging vendor of the year’

   the self-service options so it transfers from Managed Service to SaaS model. About its customers Customers ... increasing the self-service options so it transfers from Managed Service to SaaS model. anonymous user B2B ...

   Kavita Singh - 22/03/2021 - 16:32 - 1 comment

10. What do hybrid events actually look like in the future?

    organisations will self-select based on budget alone. DR: Just as virtual events have matured by 10 years ...

    Kavita Singh - 19/08/2021 - 10:42

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