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Behind Bryan Cave Leighton Paisner’s International B2B Marketing Awards Grand Prix-winning campaign
which involved sending fortune cookies, tea and kau cim sticks to its audience (you can read the full ... of direct mail, which involved sending fortune cookies, tea and kau cim sticks to its audience (read ...
Paul Snell - 29/11/2018 - 10:13
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Awards case study: How Bryan Cave Leighton Paisner generated 1400% return on investment in less than 6 months through direct mail
cookies and ‘kau cim’ (Chinese, fortune-telling sticks) all featured, resonating with both professional ...
Paul Snell - 22/11/2018 - 22:30
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