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  1. How to bridge the sales and marketing alignment gap – once and for all

    impact of these can be very costly. Lack of coordination between sales and marketing is not only a cause ...

    John Cheney - 17/01/2022 - 10:01

  2. Improving CX with revenue enablement

    to focus on (insert immediate problem.) The sense that this challenge is just too hard comes streaming ... retaining and growing current customers. We understand from years of data that it is 5x more costly to find ...

    Adam Mincham - 10/01/2022 - 09:12

  3. How and why marketing must drive sustainability

    cutting costs of new items. A simple example is refilling stainless steel water bottles at home ...

    David Rowlands - 11/01/2022 - 08:47

  4. What’s in store for B2B marketing in 2022?

    and it is not immediately known whether global shipping and movement costs will continue to rise or decrease over time. ... home during the pandemic and is developing what it calls an “internet of senses" and has predicted ...

    David Rowlands - 07/01/2022 - 15:27

  5. Practical magic: Cooking up a potion for success for your ABM programme

    yourself some time to sense check things internally, coordinate with various people and start to think ...

    David Rowlands - 07/01/2022 - 09:03

  6. Five of the best digital marketing strategies B2B can learn from B2C

    must swear by. However important it is to balance messaging with ROI, this shouldn’t come at the cost ... response from your audience too. Makes sense, right?  3. Dropbox: Master the use of microsites In terms ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  7. Christelle Fraysse on the importance of a solid CRM system

    operational costs and improve decision making. Our technology platform and consultancy extend beyond sales, ...

    David Rowlands - 16/12/2021 - 12:19

  8. The big lie of thought leadership in B2B

    make sense of it? We can’t possibly read thousands of posts and articles written by hundreds or even ... than discussions of material and cost (green and amber, respectively). This allows us to fine-tune ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. The tautology of marketing operations job titles

    a coordinated approach to change management makes sense and MOps will very likely be at the centre ... call the MOps role or team in your marketing function whatever makes sense for your organisation. ...

    Simon Daniels - 03/12/2021 - 08:47

  10. Annabel Rake on the importance of sustainability in marketing

    and foremost reason was that it makes sense for our planet [...]as well as good business sense both for us ...

    David Rowlands - 02/12/2021 - 08:50

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