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  1. The tautology of marketing operations job titles

    much…suffice to say, know when to stop selling! I’m only being half serious of course, and you should certainly ...

    Simon Daniels - 03/12/2021 - 08:47

  2. 11 words to delete from your B2B copy

    we want to be taken seriously, these are the words we need to use.” There’s a grain of truth in that; ... to Seriously, just say “to”.  Trusted partner I don’t know how, but “trusted partner” slowly morphed from a step ... be right. But there is a more serious point here. Most of this sloppy, inflated language is completely ...

    David McGuire - 18/11/2021 - 16:34

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    where serious brand loyalty sources from, or why? An insight about insights. For research The values ... certitude and robustness you’d like, could you use some support and assistance? Could you use a serious dose ...

    Sue Mizera - 19/11/2021 - 09:34

  4. The data and science you need to know when approaching ABM email marketing

    rational language because B2B people are ‘serious and logical thinkers,’ that’s just personal opinion. ... these results, the more ‘serious buyer’ is one that’s willing to interrogate themselves through the interactive ... were more invested and serious,” Tim outlines. He suggests that the interactive assessment potentially ...

    David Rowlands - 16/11/2021 - 09:39

  5. Unconventional ways of getting customer insight

    six or fewer reviews. So it pays to take them as seriously as every other customer channel. Online ...

    Kate Cox - 15/11/2021 - 09:25

  6. Mastering ABM: Lessons learned from several masters of ABM

    success factors and inhibitors for ABM. The top five ABM vendors you need to be looking at seriously ...

    Daniela fernandes - 09/11/2021 - 11:25

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    certitude and robustness you’d like, could you use some support and assistance? Could you use a serious dose ...

    Sue Mizera - 13/10/2021 - 09:49

  8. Five questions to help pinpoint your brand identity

    to. Does your tone need to be chatty or serious? Would your customer appreciate technical language? ...

    Charlotte Hartley - 23/09/2021 - 11:08

  9. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    where serious brand loyalty sources from, or why? An insight about insights. For research The values ...

    Sue Mizera - 15/09/2021 - 11:07

  10. What can community marketing bring to the table? with Zapnito's Charles Thiede

    and thinking seriously about starting a community in a given B2B space, where should they start? What factors ...

    Kavita Singh - 13/07/2021 - 10:30

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