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  1. Simon Daniels on the MOPs dos and don’t for 2022

    as a function or service provider; with a central view, it acts instead as a strategic input. “It’s important ... shopping With wave after wave of new technology and tools, how can marketers see past the hype and focus ...

    David Rowlands - 25/01/2022 - 08:55

  2. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    podcasts and webinars, you’ve got a breadth of services that deliver value when and where customers need ... it. So, for me the unique mix of products and services, and a rapidly growing digital community ... – take feedback, course correct, develop new services and evolve existing ones  – to make sure we keep ...

    David Rowlands - 26/01/2022 - 10:48

  3. News: B2B Marketing appoints new managing director, Richard O’Connor

    of the business, combined with highly respected events, marketing services and a superb team, B2B Marketing ... to continue to build on the success of B2B Marketing’s brand, growing out of Propolis service, to make us even ...

    David Rowlands - 26/01/2022 - 10:41

  4. Much like comedy, good B2B marketing comes down to timing

    or services, what content they’re reading, if they’re looking at your competitors or what problems they face. ...

    Jon Clarke - 24/01/2022 - 10:22

  5. Three demand generation focus areas you need to know

    moved onto service-based content helps you structure your messaging appropriately. Here are six types ... see whether a lead is exploring product information or has moved onto service-based content. Campaign ... service at scale. It’s important to note that personalisation, customisation, and contextualisation mean ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    Addressing demand from financial services, manufacturing, and health and life services verticals. Executing ...

    David Rowlands - 20/01/2022 - 14:46

  7. How chatbots can enhance your ABM strategy

    relevant products and services. Companies can even program bots to ask questions specifically designed ...

    Justin McDonald - 19/01/2022 - 09:16

  8. Barbara Stewart on nailing your CX in 2022

    understand what your product or service solves. CX isn’t just a marketing prerogative Although traditionally ... and the plethora of other streaming services will, she quips. “You can’t do that in B2B,” Barbara maintains. “I’ve ...

    David Rowlands - 18/01/2022 - 08:48

  9. Five ways AI impacts demand generation

    as important as the product or service itself. And AI is the best bet we have.  Human beings can’t supply ...

    Satish Sadasivan - 14/01/2022 - 09:00

  10. News: Susan McKay joins Dun & Bradstreet as international CMO

    multinational professional services firm TMF Group, where she was global CMO with responsibility across 85 ... high-performing marketing teams to support business transformation, across financial services, professional ... services, and the technology sector. I am confident she will be a great asset to Dun & Bradstreet ...

    David Rowlands - 13/01/2022 - 16:19


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