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  1. Mastering ABM: Lessons learned from several masters of ABM

    achieved. In a recent Propolis Hive report, we spoke to several true masters of ABM, ranging from the head ... they measure success, and more. Mastering ABM: Lessons learned from several masters of ABM ABM has been around ... to several true masters of ABM, ranging from the head of global ABM at Fujitsu, through to the head ...

    Daniela fernandes - 09/11/2021 - 11:25

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    harmony.  The new media reality:  Instead of a stand-off between short vs. long-term media, play ... on the reality of what customers want and what users can do with it. Marketing must become ‘disruptively human’ ... of this tech going on, nobody has a blank piece of paper, although the reality is people jump to solutions ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Four game-changing insights driving customer acquisition in a digital world

    and sellers – and in fact buyers actually prefer their new digital reality. Remember the 3% rule. Only 3% ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients how your offering works in reality. For example, if you’re a telecoms business and have ...

    John Allen - 17/11/2021 - 08:39

  5. Universal identity resolution is a myth. It’s also a bad idea

    identity resolution as a product category. In reality, it is more likely a point solution that solves one ...

    Ray Kingman - 05/11/2021 - 09:31

  6. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    & Bradstreet’s acquisitions of Eyeota and NetWise will cap-off several years of investment ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    The reality is that marketers are often held so accountable to the top of the funnel and to the acquisition ...

    David Rowlands - 04/11/2021 - 11:22

  8. ABM Census: Where B2B marketers are at, and where they’re heading

    need! “Although this report shows something of a gap when it comes to the expectations and reality ...

    Jason Taylor - 02/11/2021 - 15:38

  9. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    also showed a sharp gap between expectations and reality within the sales process. While customer ... them as distinctly different to typical consumers. In reality, B2B buyers crave as much engagement, ...

    David Rowlands - 20/10/2021 - 11:33

  10. Thinking of starting a B2B podcast? Ask these three questions first

    missed. That’s just the reality of assembling a podcast in a work context where everyone has a day job. ...

    David McGuire - 20/10/2021 - 09:34

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