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  1. Is the tide turning for channel marketing?

    be off-putting for brands and marketers alike when there are more simple and sexy routes to market. But as we ... and sexy routes to market. But as we found out in our latest B2B Marketing Leaders virtual roundtable, ...

    Joel Harrison - 21/08/2020 - 10:45

  2. Virgin Atlantic updates plane branding to represent customers and staff

    Branding Airline Virgin Atlantic is to replace its Flying Lady branding used on its ... backgrounds to feel at home flying with us, but also working with us.” The original Flying Lady artwork ... ticket before 7 May to save £100 Airline Virgin Atlantic is to replace its Flying Lady branding used ...

    Paul Snell - 03/04/2019 - 17:01

  3. Discovering the power of 'Sexy Little Numbers'

    blog/posts/2013/11/14/discovering-power-sexy-little-numbers As anyone that spent their childhood compelled to analyse the patterns in numbers will tell you- ... sexy. In Sexy Little Numbers, Maex outlines how to build predictive and analytical models that can ... and really benefit from everything that it has to offer then Sexy Little Numbers fits the bill.  25408 ...

    Claire Hackett - 14/11/2013 - 17:33

  4. Cutting through the ABM Clutter: Introducing the B2B Marketing ABM Maturity Index

    ABM Strategy It’s taken account-based marketing a long time to become sexy or aspirational. ...

    Joel Harrison - 08/11/2017 - 16:39

  5. BRAND CAMPAIGN NEWS: HR directors targeted with 'sexy assistant' software

    Branding 20784 news/archive/brand-campaign-news-hr-directors-targeted-sexy ... personified its software for HR directors as a ‘sexy, straight-talking assistant’ designed to appeal ... it wanted to create a “warm, feminine and ever so slightly sexy character HR professionals would relate to, ...

    Jason Taylor - 13/03/2013 - 10:54

  6. Forget what you know: Data is now sexy

    their heads around it 16809 blog/posts/2012/03/12/forget-what-you-know-data-now-sexy Something unexpected ... and downright bizarre has been happening over the last few months. Data has become sexy. Even its most ... become sexy. Even its most passionate exponents would acknowledge that data has never been sexy before. ...

    Joel Harrison - 12/03/2012 - 11:44

  7. Survival of the trustworthy: How to retain your customers' trust and loyalty

    the attractiveness of B2C brands and remodelled it to suit its specialist audience. “We’re now balancing the sexiness ...

    Molly Raycraft - 17/06/2019 - 09:50

  8. Just Do It – in B2B Marketing

    popular options. Obvious choices right? Sexy products, spectacular events, the chance to rub shoulders ... with Lady Gaga and Katy Perry: which student wouldn't want that?  Well I for one didn't. Chances ... pretty fulfilling careers.   Look at Apple, yes their products are sexy. Almost a religious cult, ...

    David Gingell - 20/07/2011 - 10:41

  9. With great power comes great responsibility: choose 
your B2B micro-influencer wisely

    doubt that their status as the lords and ladies of their own social media fiefdoms is becoming ...

    Roberta Fuke - 14/01/2019 - 09:15

  10. B2B Marketing’s top 20 women making the biggest impact in tech

    and time again during the nominations process was Christine Bailey, the leading lady of martech. She’s ...

    Molly Raycraft - 01/03/2019 - 11:11 - 2 comments

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