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  1. Everything you need to know about purpose washing

    to portray sustainability? Or every shade of green under the sun in their communications to demonstrate how ...

    Vanessa Cheal - 01/07/2022 - 10:01

  2. Education, consistency and patience: The keys to retaining your customers

    on their preferences and learning style, someone might do better with a visual graph, audio recording, or video. If you ...

    Rebecca Grimes - 06/06/2022 - 10:22

  3. Choosing and using visualisations

    is a vital part of our communications. But that’s not to say it’s easy.  Data visualisations (charts, graphs ...

    Tobias Sturt - 10/03/2022 - 09:32

  4. The big lie of thought leadership in B2B

    that discussion of the specific user experiences (blue shades) were more fundamental to the overall discussion ... graphs or figures. Key quotes or insights for posting as text. Short video interview segments ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. How CogniClick can personalise your content for ABM success

    as stand-alone graphs or side-by-side comparison with other industries. As Helen outlines, “the holy grail of ABM ...

    David Rowlands - 09/12/2021 - 11:58

  6. What is connected TV and how can it be used in B2B marketing?

    identity graphs – essentially complex databases that piece together information about users from various ...

    Kavita Singh - 02/06/2021 - 10:52

  7. What does the loss of third-party data mean to B2B marketers?

    of the data source. In general, intent data sources fall into several categories including: Identity graph ...

    Brian Giese - 12/01/2021 - 14:44

  8. How businesses can adopt a Google-style approach to understand Big Data

    Customer insight Using Graphs to Power Big Data 32539 ... blog/posts/2015/05/29/how-businesses-can-adopt-google-style-approach-understand-big-data Dr. Roy Marsten wrote  that Graph Theory was a key approach in understanding and making the most ... of big data. He notes that Google started the graph analysis trend in the modern era using links between ...

    Emil Eifrem - 29/05/2015 - 16:29

  9. 5 ways to use structured data in B2B marketing

    at the top of the results page or your logo in the search results and Google Knowledge Graph – examples ... Knowledge Graph –  examples of how structured data will affect how your site appears in search results can ...

    Luke Budka - 20/10/2020 - 13:36

  10. AdRoll Group acquires start-up Growlabs to strengthen ABM solution

    provider's identity graph and data capabilities to strengthen its B2B offerings. RollWorks – a business unit of AdRoll ... million companies and 320 million business identities, helping to enhance AdRoll’s data graph of more than ...

    Rebecca Ley - 20/11/2018 - 15:40

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