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  1. A new year, a new set of priorities: Tackling your 2023 budget

    to people on an emotional level, which requires being creative. A good exercise to understand how creative ... Brands Win Market Share In A Recession.   Unless you’ve been under a rock for the past five years, you ... and on-tap expert advice? Why not check out Propolis, our exclusive community for B2B marketers to share ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Eight essentials for a successful global marketing rebrand

    understanding of local business practices, cultural behaviours and expectations.  Overseas markets bring new ... opportunities, a chance to benefit from a wider talent pool, to expand market share and differentiate your ... overlooking your internal talent. Your marketing team has a deep understanding of your business and a sharp ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  3. Propolis marketing manager

    business Establish an ABM approach to target and close major global accounts Strong understanding ... understanding of how to build and execute a successful content marketing Demonstrable experience in digital ... for compelling marketing Strong project management skills A good understanding of paid and organic social media ...

    Jennie Barrick - 20/01/2023 - 14:41

  4. Media and training marketing executive

    share your CV and cover letter with jennie.barrick@b2bmarketing.net ...

    Jennie Barrick - 20/01/2023 - 14:33

  5. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    from Home scheme. Green tariff on energy bills. Car shares. Recycling. Founder of Lesniak Swann, Alex ... Propolis, our exclusive community for B2B marketers to share insights, learn from industry leading ...

    David Rowlands - 12/01/2023 - 10:05

  6. Live reaction: Can ChatGPT write your B2B copy?

    the information being shared in each article is strikingly similar, and expressed the same way over and over. ... like a parrot, repeating learned phrases without understanding what they mean. It's an undeniably ... to share insights, learn from industry leading marketers, and access our best content. Check out Propolis ...

    David McGuire - 12/01/2023 - 14:34

  7. Revenue operations manager

    to communicate effectively with executive-levels, ability to quickly understand needs and act on those needs. ... and continuously improvement Understands operational risk and required controls to mitigate those risks Creative ...

    Jennie Barrick - 12/01/2023 - 15:20

  8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    of emotion and understanding of where they’re coming from. Remember: Pathos is not only dramatic or sad, ... of understanding that they may be harbouring; it’s equally the direction – big, new, bold and potentially scary ... caring for others, sharing with others. Autonomy: We desire to be the causal agent in our own life ...

    Sue Mizera - 15/12/2022 - 08:40

  9. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    and undisclosed to the panel – I couldn’t have shared this even if I’d wanted to! Given the august nature ... of Black entrepreneurs to demonstrate the bank’s understanding of this audience (which research shows has ... often felt overlooked and undervalued), and demonstrating both empathy and understanding. The case ...

    Joel Harrison - 15/12/2022 - 14:06

  10. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    to understand the specific motivators and strengths of each individual and build a role to suit, which ... team, and their internal relationships. Allow them to learn, share and grow together – and above all, ... marketers to share insights, learn from industry leading marketers, and access our best content. Check out ...

    Joel Harrison - 14/12/2022 - 10:59

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