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  1. The B2B Marketing Awards 2021: Check out who won big

    of B2B. Find how the ‘big shoes’ did it here. The B2B Marketing Awards honours the best in B2B, ... and Tim’s matching neon shoes that stole both the spotlight and the Fabulous Footwear award for the most ... stand-out shoes. Windsor, The Croc, Wisque, Selbey Anderson and Gravity Global all sponsored awards.  ...

    David Rowlands - 01/12/2021 - 16:29

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    confidence and sense of mastery. They’re practical and beautiful (“stylish, appealing colors, not ugly;” “you ...

    Sue Mizera - 19/11/2021 - 09:34

  3. The IBM GTS story

    how we allow a seller to briefly walk in the shoes of the client  • See the actual campaign feedback! ...

    Jason Taylor - 19/10/2021 - 15:46

  4. How neuroscience affects CX in B2B marketing

    shoes, the greater the chance of striking gold. And if you haven’t done any of this, you might ...

    Lucy Gillman - 05/10/2021 - 10:24

  5. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    confidence and sense of mastery. They’re practical and beautiful (“stylish, appealing colors, not ugly;” “you ...

    Sue Mizera - 15/09/2021 - 11:07

  6. For a successful corporate culture, "Get the brand in their souls!"

    receptionists to CEO; all colors of all collars worn. Here are four different, tried-and-true exercises we have ...

    Sue Mizera - 11/05/2021 - 17:06

  7. The secret to winning a B2B Marketing Award

    the trophies. If you think you can fill those shoes with your own award-winning work, then we want you to submit ...

    Kavita Singh - 06/05/2021 - 18:25

  8. How to create a more cohesive content strategy

    a fashionable pair of shoes and you rationalise that, saying: ‘yes, they make my feet bleed, but they look ...

    Kavita Singh - 21/04/2021 - 11:46

  9. How to build an award-winning team with PwC's Maria Jennings

    the team to put themselves in the client's shoes. This doesn’t necessarily have to be PwC says, PwC ...

    Kavita Singh - 01/04/2021 - 16:13

  10. With empathy, finding the way to the heart and soul of your company

    in their shoes”; “experience what they’re going through,” “feel their pain,” “reduce differences between yourself ... and intimacy? (“Walk a mile in their shoes!”) How ideal is this emotion, this intangible value, for loyalising ... shoes—customers, employees, partners, shareholders, investors. Ask yourself: What do they think about us today? How ...

    Sue Mizera - 10/02/2021 - 16:09

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