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  1. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    that correlates investment against outcomes. Of course, it’s not so simple. There are many variables to consider ...

    Daniela fernandes - 23/11/2021 - 15:20

  2. 11 words to delete from your B2B copy

    actually true. And because it’s a long and complicated word, it somehow feels safer than using simple ...

    David McGuire - 18/11/2021 - 16:34

  3. How to approach your ABX strategy

    Enter your marketing operations team. Leanne outlines four simple examples of where to start your clean ...

    David Rowlands - 10/11/2021 - 10:57

  4. Marketing Simply In An Era Of Complex Products

    to customers in a simple, palatable way that allows them to understand your solution’s business and personal ...

    Cliff Guy - 04/11/2021 - 13:02

  5. The 360-degree customer view: What does it mean and how can you actually achieve it?

    a simple case of allowing easier access to data by the people that need it. “A lot of on-premises work ... of it is simple marketing tool integration. But think about it! But think about it! Hundreds of companies that do ...

    David Rowlands - 04/11/2021 - 11:22

  6. How to promote your B2B webinar like a pro: Expert advice from Adobe

    Kate recommends sending out gifts, whether that be company swag or vouchers for food and drink. ... And if there’s an email that’s not performing, Kate’s answer is simple: take it out. Bring sales into the mix ...

    David Rowlands - 01/11/2021 - 10:52

  7. Taking the pulse of your brand and communications

    think. For example, a simple survey of customers would give you an idea of their views. In a similar ...

    Mercè Cozens - 27/10/2021 - 09:57

  8. ABM expert Robert Norum on how to run your ABM pilot

    basis will probably need a simple quantitative expansion, he suggests. However, for more complex sales ...

    Lucy Gillman - 26/10/2021 - 16:39

  9. Kate Owen on how multifaceted ABM can be applied across higher education

    to the question of making ABM work in higher education, for Kate it’s a simple question of taking the principles ...

    David Rowlands - 19/10/2021 - 16:26

  10. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    rejects the binary idea of this being a simple question of scaling upwards, rather suggesting that TMP ... growth When it comes to long-term changes, Matt’s answer is simple: “We’re going to stick to the core ... is not as simple as that: “there is an endless list of things agency leaders need to do and focus on,” he ...

    Lucy Gillman - 08/10/2021 - 10:04


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