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  1. Live reaction: Can ChatGPT write your B2B copy?

    a job for a human. Still, if AI handles the simple stuff, how are we going to train new copywriters? ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    was simple but highly effective, recognising and responding to their need for ‘just-in-time’ material ... campaign for Barclays Bank was also both extremely simple and extraordinarily effective, using case studies ...

    Joel Harrison - 15/12/2022 - 14:06

  3. The Global ABM Conference 2022: What you missed out

    advice to pay attention to: Choose the account team, not the account. It sounds simple, but don’t forget ...

    David Rowlands - 08/11/2022 - 12:09

  4. Does ESG get the gold standard for B2B at the DMA Awards?

    collectively discuss before voting again, and verdicts based on aggregate scores. It might sound simple ... favourites, a brilliantly and beautifully simple campaign by Havas for Toolstation, seeking to ramp up ...

    Joel Harrison - 18/10/2022 - 13:28

  5. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    and accuracy, and ultimately fails to provide a single source of truth. RevOps can play a pivotal role ... with a single source of truth to drive decision-making, The power of partnerships in becoming truly data driven ...

    Susan McKay - 12/09/2022 - 08:36

  6. The importance of brand personality in B2B – and how to find yours

    resolutions has your company made to improve itself in the upcoming months or years?” This simple exercise ... exercise, simple fill-in-the-blank statements using metaphors and similes can be both qualitative ...

    Sue Mizera - 25/08/2022 - 14:16

  7. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    a single source of truth for customer data and the technology to ensure this data is being used ... that sustainable growth is only possible if they have a tech stack that is simple, joined up and cohesive across ... the CRM challenge is so important? The answer is simple: once unified, an un-fragmented, seamless CRM can ...

    Julie Lock - 06/05/2022 - 09:30

  8. Under the hood of Amex’s success with small businesses

    develops. “It speaks to mankind’s resilience and flexibility in the moment of need. (...) The truth is, we ...

    David Rowlands - 10/08/2022 - 10:13

  9. People or personas? What B2B marketing can learn from B2C

    those choices to anyone else.  Faced with huge selections in most consumer categories, we use simple ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  10. How bad data in your CRM may be exposing you to a competitive ambush

    and win/loss reasons. Buyers can’t be expected to tell your sellers the whole truth in a high stakes sales ...

    Willem Maas - 14/07/2022 - 15:54

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