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1. Happiness by design

   isn’t as simple as being at home or at work. I see it as an exchange rate with a marginal rate ...

   Paul Dolan - 01/07/2022 - 09:26

2. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

   possible.  About 6sense 6sense was founded in 2013 on a simple but profound idea: Knowing when buyers were ...

   David Rowlands - 07/07/2022 - 12:21

3. How to be creative in no ways that AI can

   It’s clear who’s got this figured out and who doesn’t. A simple scroll through your LinkedIn feed ...

   Jason Miller - 29/06/2022 - 09:09

4. What you need to know about customer advisory boards

   it positive. Keep it simple. Set expectations- on what it will be, timings and cadence. Outline next steps. ...

   Dean Lindsay - 16/06/2022 - 09:10

5. Ignite USA: How to build a brilliant B2B brand from the inside out

   It can be easy to outsource finding the truth. But that wasn’t going to cut it for Erin. “We feel pretty ...

   David Rowlands - 26/05/2022 - 11:54

6. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

   Ads by Roundel™ as a simple, cost-effective solution for reaching online Target shoppers. But, given ...

   David Rowlands - 14/06/2022 - 09:33

7. What’s the point in Purpose?

   to embrace it as their own. Be short and simple, using plain language – so it’s easy to remember (and avoids ...

   Lucy Steers - 13/06/2022 - 09:13

8. How Glued Up are you?

   report. The shocking truth about the ‘silo problem’ affecting customer experience and how to fix it. ... The Glued Up report. The shocking truth about the ‘silo problem’ affecting customer experience and how ...

   Daniela fernandes - 09/02/2022 - 12:35

9. How to make your B2B marketing more creative

   low, and “We’re testing a new approach” is simple to explain and agree to. Then, when you need to make ...

   David McGuire - 13/06/2022 - 11:38

10. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    Simple, yet profound conclusions with wide-ranging applications and implications I was at first struck ... by how simple and perhaps obvious these findings are, on the one hand; and how far-ranging and broadly ...

    Sue Mizera - 10/06/2022 - 08:58

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