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1. News: Monthly roundup of new hires in B2B

   and research focus to provoke the truth that leads to real differentiation. I’m thrilled to be joining alan. ...

   David Rowlands - 29/04/2022 - 14:44

2. Education, consistency and patience: The keys to retaining your customers

   Here are three simple ways you can build patience into your marketing strategy. Commit to using ...

   Rebecca Grimes - 06/06/2022 - 10:22

3. Six steps to optimise lead generation

   a single source of truth, consistent processes and efficient customer journeys by using shared tools. ...

   John Cheney - 05/05/2022 - 12:34

4. So you think you’re mature? Let’s see…

   platforms that combine intelligence in a single source of truth.  What it means Part of the upper 54% ...

   Harriet Durnfor... - 12/05/2022 - 08:48

5. 16 essential quality checks for your B2B content

   most of our first drafts fail their internal review. But the truth is most B2B content is a pain ... supported by evidence and specific details?     This one’s simple: don’t claim anything you can’t prove. ...

   David McGuire - 25/03/2022 - 09:33

6. B2B content in 2022: OK, so now what?

   ever that simple? The nature of work is as unpredictable and fractured now as it’s ever been. ... doom-laden news story fizzing around their brain. In truth, there may not be a single answer to any ... piece. 4. Look for big, simple ideas. Whatever the details of the workplace changes we’ll see over ...

   David McGuire - 01/02/2022 - 12:17

7. Why B2B marketers are the new custodians of customer data

   time actionable insights and one single source of customer truth.  This single source of truth ...

   Emma Crofts - 18/02/2022 - 13:36

8. The Croc on winning Gold for ‘Best use of creative’

   your creative ambition. But in all truth, we did have to be very, very precise in all our ...

   David Rowlands - 03/05/2022 - 08:42

9. Super-charged lead generation: How to drive more ROI from your enquiries

   submits a call back request, it’s a hotter lead than a simple form completion or email.   Live chat can ...

   Kate Cox - 26/04/2022 - 09:01

10. News: AnywhereWorks Pledges People, Not Bots in bid to put people back into businesses

    many amazing things, but our pledge recognises the universal truth- while it can enhance communication, ...

    David Rowlands - 01/02/2022 - 08:30

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