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  1. Four steps to selecting the right companies to target with ABM

    others, for example:  Profit: Probably the most immediate and simple reason – maximise revenue ... geography and revenue. I could write a book on how to choose your ICP, but some simple questions you could ...

    Feroze Engineer - 13/04/2022 - 08:36

  2. It’s time to be your ‘authentic self’ at work

    to play a character at work. The truth is you don’t have to be anything except yourself. Trying to fit ...

    Laurel Wolfe - 15/03/2022 - 13:42

  3. What can B2B marketers learn from Wordle?

    attempts.  Yet a check of the source code behind the game revealed that in truth- the NYT had only removed ...

    Kerrie Malone - 29/03/2022 - 08:53

  4. A how-to-guide to make a successful B2B podcast

    was relatively simple: to meet senior, seasoned people in the tech industry, and give a backdrop to their vision, ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41

  5. How to implement inclusive email signatures in the workplace

    with certain changes may seem like a challenge, there’s plenty of simple changes businesses can make to promote ... and make their transgender and non-binary colleagues feel more comfortable.   Adding pronouns to simple ... it simple and add them next to your name. You don’t need to add anything over-complicated or explanatory ...

    Maria Dahlquist... - 11/02/2022 - 08:59

  6. How B2B marketers can visualise data more effectively

    and stakeholders with your data. 1. Keep it simple Take a breath and repeat after me: visuals aren’t for making ... for a knowledgeable audience. By using simple shapes like rectangles and circles to represent the numbers, you can ... make difficult numbers immediately, instinctively comprehensible. Keeping it simple helps your audience ...

    Tobias Sturt - 31/01/2022 - 16:41

  7. 11 words to delete from your B2B copy

    we want to be taken seriously, these are the words we need to use.” There’s a grain of truth in that; ... singular. (Truthfully, I suspect this ship has sailed. But I had to say something because every time I see ... actually true. And because it’s a long and complicated word, it somehow feels safer than using simple ...

    David McGuire - 18/11/2021 - 16:34

  8. How to design more accessible emails

    and simple. For example, how easy is it to tell the difference between the number one (1), capital “I”, ...

    Elliot Ross - 12/04/2022 - 10:53

  9. Choosing and using visualisations

    eye-catching. By representing data with simple shapes like squares and circles, we hijack the human visual ... a clock face only has three hands. Pie charts need to be simple to be able to work and they’re not great ...

    Tobias Sturt - 10/03/2022 - 09:32

  10. 6 crucial KPIs to measure in B2B marketing

    of the truth for many b2b marketers. The simple fact is that the expenditure to bring all the disparate systems ... that there often isn’t a single view of the truth for many b2b marketers. The simple fact is that the expenditure ... of the truth. So, where do you start? Ideally, your data strategy should support your marketing strategy ...

    Mercè Cozens - 06/04/2021 - 13:25


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