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1. 6 crucial KPIs to measure in B2B marketing

   of the truth for many b2b marketers. The simple fact is that the expenditure to bring all the disparate systems ... that there often isn’t a single view of the truth for many b2b marketers. The simple fact is that the expenditure ... of the truth. So, where do you start? Ideally, your data strategy should support your marketing strategy ...

   Mercè Cozens - 06/04/2021 - 13:25

2. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

   The ‘unapologetic marketing truth teller’ Katie has marketed to marketers for her entire career. “I’ve had ...

   David Rowlands - 25/02/2022 - 15:37

3. Barbara Stewart on nailing your CX in 2022

   taking a simple approach to the importance of transparency and trust. B2B Marketing’s Lucy Gillman ... to CX- and keep it simple. Want to learn more about improving your CX from the best in business? Why ... CX from taking a simple approach to the importance of transparency and trust. B2B Marketing’s Lucy ...

   David Rowlands - 18/01/2022 - 08:48

4. How to bridge the sales and marketing alignment gap – once and for all

   a single source of truth, centred around the customer. Using these systems provides access to features ...

   John Cheney - 17/01/2022 - 10:01

5. Annabel Rake on the importance of sustainability in marketing

   such as WWF, Deloitte focuses on “creating clear, simple explanations on what can be some quite complex ... purpose. As she outlines, purpose can’t be created by marketing, but rather it must be a core truth ...

   David Rowlands - 02/12/2021 - 08:50

6. Christelle Fraysse on the importance of a solid CRM system

   simple, but these areas are often overlooked. An agreement on common definitions and metrics is also vital ... source of truth, centred around the customer. They also provide sales professionals and marketers ...

   David Rowlands - 16/12/2021 - 12:19

7. How chatbots can enhance your ABM strategy

   Conduct orchestrated campaigns from a single source of truth. Trigger sales automation with customers ...

   Justin McDonald - 19/01/2022 - 09:16

8. Making the most of your marketing automation platform

   to engage with you and consider working with you. Keep it simple. How can you use marketing automation ...

   David Rowlands - 17/03/2022 - 09:06

9. Improving ecommerce efficiency with product information management workflows

   solution at this stage in order to act as a central source of truth and feed into tasks further down ... as a ‘central source of truth’ for all product information, it is possible to syndicate one product listing ... source of truth for product information across the entire business could be the difference between ...

   Nate Holmes - 04/10/2021 - 17:32

10. Abhi Morjaria on diversity and inclusion in B2B spheres

    that leadership should take the lead on, or is it more holistic and less simplistic?  Simple answer – It begins ... remains authentic and doesn’t come across as a simple marketing slogan? Firstly, how did that Pepsi ad ... simple, but is it? One contributor to hindering diversity is unconscious bias- the number one reason ...

    David Rowlands - 12/01/2022 - 14:12

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